摘要
“Z世代”标签连同其诠释体系目前越来越频繁地被用于描述我国青年世代,但该概念的本土适用性尚待商榷。本研究剖析了“Z世代”标签的流行原因,指出其包含了以新媒体为关键词的世代叙事模式。在全球媒体技术同步发展的时代背景下,这容易让人们产生“Z世代”全球同步的错觉。本研究通过对新闻的内容分析,揭示了“Z世代”标签在中国的使用情境局限:侧重于消费主义和生活方式叙事,带有西方和精英的偏见,且主要被应用于商业领域。继而,本研究进一步通过全国20个大城市的问卷调查,发现即便中国的“Z世代”青年在媒介接触和生活方式上与西方发达国家的青年具有一定的同步性,但他们在文化价值观上仍然体现出中国的在地性文化特征,例如集体主义、大政府偏好以及对全球合作的认同。这表明,针对中国青年的世代标签需要慎重定义,并重新建立多维和深度的本土化阐释。
The label“Generation Z”(Gen-Z)along with its interpretive framework is increasingly used to describe the younger generation in China,yet its local applicability remains unclear.This paper analyzes the reasons for the popularity of the Gen-Z label,pointing out that it contains a new-media-centred generational narrative.Against the backdrop of the synchronous development of the global media technology,this easily creates a misconception of the globalized Gen-Z label.Content analysis of relevant news reveals the limited scope of the Gen-Z label in China:it mainly focuses on consumerism and lifestyle narratives,with a Western and elite bias,and is primarily applied in the commercial sector.A large-scale questionnaire survey indicates that although labels like Gen-Z emphasize the media exposure and lifestyle of the younger generation,they still exhibit traditional and mainstream characteristics in terms of cultural values,such as collectivism,a preference for a big government,and recognition of global cooperation.This indicates that a multidimensional and localized in-depth interpretation is needed to understand China's younger generation.
作者
徐剑
黄尤嘉
XU Jian;HUANG Youjia(School of Media and Communication,Shanghai Jiao Tong University,Shanghai 200240,China)
出处
《上海交通大学学报（哲学社会科学版）》
CSSCI
北大核心
2023年第10期13-29,共17页
Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)
基金
上海市哲学社会科学规划委托课题“‘人民城市’人民评价调查研究”(2020WZX004)。
作者简介
徐剑,上海交通大学媒体与传播学院特聘教授;黄尤嘉,上海交通大学媒体与传播学院博士生。
