摘要
对由生鲜农产品供应商和销售商组成的二级供应链进行研究,其中供应商负责生鲜农产品的保鲜服务及配送服务,销售商负责提供增值服务.针对增值服务弹性需求与新鲜程度弹性需求对供销双方决策的影响,对比分析集中式与分散式供应链系统下的最优决策.设计“双向收益共享成本分担”契约,实现供应链协同.通过算例分析对供应链协同前后进行对比,并验证结论.经检验,当新鲜度弹性需求与增值服务需求较低时,销售商将制定更低的价格;而在新鲜度弹性需求与增值服务需求高于某一水平时,销售商将制定相对高的价格.
Research on the secondary supply chain composed of fresh agricultural products suppliers and sellers,where the suppliers are responsible for the fresh-keeping services and distribution services of fresh agricultural products,and the sellers are responsible for providing value-added services,aiming at the elastic demand for value-added services and the elastic demand for freshness.On the influence of the decision-making of the supply and marketing parties,comparative analysis of the optimal decision-making under the centralized and decentralized supply chain systems.On this basis,design a“two-way revenue sharing cost sharing”contract to achieve supply chain coordination.Finally,a case study is used to compare before and after supply chain coordination to verify the conclusion.After testing,when the freshness elastic demand and value-added service demand are low,the seller will set a lower price,and when the freshness elastic demand and value-added service demand is higher than a certain level,the seller will set a relatively high price.
作者
邹筱
庞天赐
周欢
ZOU Xiao;PANG Tianci;Zhou Huan(School of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China)
出处
《西南大学学报（自然科学版）》
CAS
CSCD
北大核心
2021年第11期122-130,共9页
Journal of Southwest University(Natural Science Edition)
基金
国家自然科学基金项目(71801090)
湖南省社会科学成果评审委员会委托课题(XSP2020WT006).
关键词
双向收益共享成本分担
保鲜努力
增值服务
生鲜农产品
供应链优化
two-way revenue sharing&cost sharing
freshness-keeping effort
value-added service
fresh agricultural product
supply chain optimization
作者简介
邹筱,博士,教授,主要从事物流管理及集群经济研究;通信作者:周欢,博士,副教授.
