摘要
本文建立了"合作社+核心企业"模式下两阶段折扣定价的二级生鲜农产品供应链,基于消费者生鲜偏好、价格敏感度对市场需求的影响,选取Nash谈判解作为公平参考点,引入合作社公平偏好理论,研究供应链盟员保鲜投入决策。针对合作社保鲜努力激励,探讨供应链盟员偏好对保鲜努力水平以及收益共享契约激励协调效果的影响。研究发现,消费者生鲜偏好的提高能够促进收益共享契约的激励效果,并且提高合作社公平效用。同时,收益共享契约在第一阶段对保鲜努力水平的激励效果优于第二阶段,而在第二阶段联合使用收益共享和成本分摊能够显著提高该阶段的保鲜投入。
Two phases supply chain of fresh agricultural products of two-stage discount pricing under'cooperative+core enterprise'mode is established in this paper.Based on the influence of consumer fresh preferences and price preferences on market demand,Nash bargaining solution is selected as a fair reference and fairness preference theory of cooperative is introduced to study the fresh investment decision of members in supply chain.For the incentives of cooperative in fresh efforts,the impact the preference of supply chain members makeing on fresh effort level and the incentive and coordinative effect of revenue sharing contract are explored.It is found that the increase of consumer’s preference about freshness can promote the incentive effect of revenue sharing contract,and improve the fair utility of cooperatives.Meanwhile,the incentive effect of revenue-sharing contract produces to fresh effort in the first phase is better than that in the second,and the combination of revenue sharing and cost allocation can significantly improve fresh investment of the second phase.
作者
熊峰
方剑宇
袁俊
金鹏
XIONG Feng;FANG Jian-yu;YUAN Jun;JIN Peng(School of Business Administration of Zhongnan University of Economics and Law,Wuhan 430073,China;Business School of Ningbo University,Ningbo 315211,China)
出处
《中国管理科学》
CSSCI
CSCD
北大核心
2019年第4期115-126,共12页
Chinese Journal of Management Science
基金
国家自然科学基金资助项目(71401181
71602189)
教育部人文社科项目(15YJC630008)
湖北省科技计划软科学项目(2018ADC071)
中央高校基本科研业务费专项基金资助项目(31511910812)
关键词
盟员偏好
生鲜农产品供应链
保鲜投入
收益共享契约
member preferences
fresh agricultural products supply chain
fresh investment
revenue sharing contract
作者简介
通讯作者:熊峰(1975-),男(汉族),湖北人,中南财经政法大学工商管理学院副教授,硕士生导师,研究方向:物流与供应链管理,E-mail:xiongfeng@zuel.edu.cn.
