摘要
随着文化全球化的深入,地方文化的国际传播受到了冲击和挑战,也迎来了新机遇。地方文化“走出去”的单向研究模式有待突破,而“全球本土化”的双向视角有助于探讨地方文化国际传播的现状和发展。地方文化为建构全球多元文化体系做出了贡献,地方文化的国际传播也为自身带来一次再地方化式的创新发展。在地方文化的传播实践中,逐渐形成以官办机构、社会组织、公众群体为依托的几种主要传播模式。要通过杂合的传播内容、多样化的传播主体以及多模态的传播形式等途径,进一步提升地方文化国际传播的有效性。
Accelerating cultural globalization has brought about not only impact and challenges but also opportunities for the international dissemination of the local culture.Contrary to the uni-directional"going-out"perspective in traditional studies,the bi-directional perspective of"glocalization"is more conducive to the investigation of the international dissemination and development of the local culture.For one thing,local culture plays a vital role in the pluralization of global culture;for another,in the process of international dissemination,local culture enjoys the prospect of re-localized innovation and development.Furthermore,based on the dissemination practice of local culture,several modes have come into shape,to each of which governmental institutions,social organizations and the mass group have granted considerable support.Some strategies,such as heterozygous materials,diversified subject and multi-modal forms,can be summarized in order to promote effectiveness in the dissemination of local culture.
出处
《中州学刊》
CSSCI
北大核心
2020年第10期168-172,共5页
Academic Journal of Zhongzhou
基金
河南省教育厅人文社会科学研究一般项目“豫剧唱腔的情感发声研究”(2019-ZZJH-621)。
关键词
地方文化
文化传播
全球本土化
双向性
local culture
cultural dissemination
glocalization
bi-directionality
作者简介
刘瑛,女,华东师范大学国际汉语文化学院博士生(上海200062),河南大学国际汉学院讲师(开封475001)。
