摘要
2024年是实现“十四五”规划目标任务的关键一年。游戏产业作为我国数字经济的重要组成部分,坚持高质量发展,积极承担稳定预期、稳定增长的重要职责,服务于国家发展战略布局。不容忽视的是,2024年,国内国际游戏市场整体环境依然严峻,竞争加剧、成本攀升持续带来挑战,宏观经济形势也影响了用户的付费意愿,全行业在资金、人才、渠道、生态等方面仍有较大压力。游戏企业坚定信心,积极应对多重市场挑战,以产品为核心、以创新为驱动、以文化为支撑,实现经济效益和社会效益的共同提升。
2024 is a crucial year for achieving the goals and tasks of the"14th Five-Year Plan".As an impor tant component of China's digital economy,the gaming industr y adheres to highquality development,actively assumes the important responsibilities of stabilizing expectations and maintaining steady growth,and serves the national development strategic layout.It cannot be ignored that the overall environment of the domestic and international gaming market remains severe this year,with intensified competition and rising costs continuously posing challenges.The macroeconomic situation has also affected users'willingness to pay,and the entire industry still faces significant pressure in terms of funding,talent,channels,and ecosystem.Gaming companies are confident and proactively respond to multiple market challenges,focusing on products,driven by innovation,and supported by culture,to achieve both economic and social benefits.
出处
《中国数字出版》
2025年第1期61-66,共6页
CHINA DIGITAL PUBLISHING
作者简介
《2024年中国游戏产业报告》项目组编委:何威、李玥、范笑竹、孙晓蓓、郑南、王旭、夏梦洁、薛子墨、崔雨、李雅容、李卓纯、李慧杰、余睿超、邱悦、吴奇、徐滔、高大为、崔斌、刘奕杉、刘瑾、田小军、胡璇、曹颖、刘正、杨璠、张遥力、滕华、张晓明
