摘要
传承是研究民俗事象内在结构延续、变异和演化的关键命题。从产业语境看,数字时代的民俗传承是民间文化借由数字技术向大众文化转化的实践过程,表现出影视艺术的认同式传承、电子游戏的沉浸式传承以及遗产旅游的共情式传承等主流样态,并在文化生产话语的交织与博弈、技术调控带来的记忆“脱域”和民俗“再生产”的狂欢性与泛娱乐化等方面呈现相应的风险。梳理和分析数字时代民俗传承的实践范式,是考察民众在技术世界中的文化认知和传承行为的有效方式,或将对数字时代的现代民俗学研究有所裨益。
Inheritance is a key proposition to study the continuation,variation and evolution of the inter-nal structure of folk customs.From the perspective of industrial context,the folklore inheritance in the digital age is a practical process of folk culture transforming from digital technology to mass culture.It shows the main-stream forms of identity inheritance of film and television art,immersive inheritance of video games and empathy inheritance of heritage tourism,and presents corresponding risks in the interweaving and game of cultural production discourse,the memory"disembodying"brought by technological regulation and the carnival and pan-entertainment of folklore"reproduction".Combing and analyzing the practice mode of folklore inheritance in the digital age is an effective way to examine people's cultural cognition and inheritance behavior in the technological world,which may be beneficial to the study of modern folklore in the digital age.
作者
李振鹏
刘玉堂
LI Zhenpeng;LIU Yutang
出处
《学习与实践》
北大核心
2025年第5期125-132,共8页
Study and Practice
基金
国家社会科学基金青年项目“培养时代新人视域下青年倦怠问题治理研究”(项目编号:24CKS105)。
关键词
数字时代
民俗传承
文化产业
大众文化
Digital age
Folk heritage
Cultural industry
Popular culture
作者简介
李振鹏,华中师范大学国家文化产业研究中心博士研究生;刘玉堂,华中师范大学国家文化产业研究中心特聘教授、博士生导师。
