摘要
本文以酷特“三步走”转型战略为研究案例,基于协同治理理论,探索实现价值共创的C2B数智定制协同治理路径,研究发现:随着协同治理目标沿“工厂供需匹配→供应链动态竞合→生态协作共生”动态迁移,企业随之动态匹配“大数据库联结赋能的C2B数智定制内容协同治理模式→大数据链联动赋能的C2B数智定制关系协同治理模式→大数据网联盟赋能的C2B数智定制观念协同治理模式”以促进协同治理能力跃升,进而推动“工厂联结价值共创→供应链联动价值共创→生态联盟价值共创”渐次实现;价值共创实现经历了从工厂到供应链由“点”向“链”迭代、再到生态由“链”向“网”迭代;价值共创的实现和迭代驱动C2B数智定制沿“深度→广度→可持续度”继起性拓展。本研究对丰富协同治理理论、促进数实融合具有重要理论与实践意义。
The report of the 20th Party Congress pointed out that it is necessary to accelerate the development of the digital economy and promote the deep integration of the digital economy with the real economy.The successful implementation of C2B digital intelligent customization by Kutesmart has explored the path for the implementation of the Party central committee's"digital-substantive integration"strategy.For the research topic of C2B digital intelligent customization transformation,collaborative governance provides a suitable theoretical perspective.For this reason,the collaborative governance path of C2B digital intelligent customization for realizing value co-creation has become the focus of researchers.This paper selects the C2B digital intelligent customization practiced by Kutesmart for single-case exploration,which is located at"how C2B digital intelligent customization uses big data to empower collaborative governance for promoting value co-creation",and the research focuses on three aspects.Firstly,how to innovate the collaborative governance mode of C2B digital intelligent customization empowered by big data.Secondly,how to construct a model of collaborative governance process model for realizing value co-creation.Third,how to examine the linkages among big data empowerment,collaborative governance,and value co-creation in C2B digital intelligent customization model,and then open the big data-driven black box of C2B digital intelligent customization.The main research conclusions drawn in this paper are as follows.First,in the stage of factory transformation,enterprises aim for matching factory supply and demand,and innovate the C2B digital intelligent customization content collaborative governance model empowered by big database connection,which can enhance the content collaborative governance capability,thus effectively regulating the content imbalance between demand and supply and promoting the factory connection value co-creation.Second,in the supply chain transformation stage,enterprises aim for dynamic coopetition in the supply chain,and innovate the C2B digital intelligent customized relationship collaborative governance model empowered by big data chain linkage,which can enhance the relationship collaborative governance capability,thereby effectively coordinating the relationship opposition between competition and cooperation,and promoting the supply chain linkage value co-creation.Third,in the ecological transformation stage,enterprises aim for ecological collaboration and symbiosis,and innovate the C2B digital intelligence customized conceptual collaborative governance model empowered by the big data network alliance,which can enhance the conceptual collaborative governance capability,thus effectively resolving the conceptual conflict between the supply chain's individualism and collectivism for transforming other enterprises and promoting the ecological alliance value co-creation.Fourth,corresponding to the three transformation stages of"factory→supply chain→ecology"of C2B digital intelligent customization,the enterprise collaborative governance goal has experienced the dynamic leap of"factory supply and demand matching→supply chain dynamic coopetition→ecological collaboration and symbiosis".Under the guidance of collaborative governance goal,enterprises sequentially"establish big database and shape data connection capability→establish big data chain and shape data linkage capability→establish big data network and shape data alliance capability",respectively empowering"factory content collaborative governance→supply chain relationship collaborative governance→ecological conception collaborative governance",which can promote the gradual realization of"factory connection value co-creation→supply chain linkage value co-creation→ecological alliance value co-creation"In this process,the realization of value co-creation has gone through the iteration from"point"to"chain",and then from"chain"to"network"The realization and iteration of value co-creation has driven the successive expansion of the C2B digital intelligent customization along the path of"depth→breadth→sustainability",and ultimately driven the development of the C2B digital intelligent customization industry.The theoretical contributions of this paper are as follows.First,the discussion of collaborative governance model innovation in the C2B digital intelligent customization scenario can contribute to the theoretical gap caused by the insufficient consideration of the new context of collaborative governance and the innovation of collab orative governance model in C2B digital intelligent customization in the existing literature,which enriches the literature in the field of collaborative governance.Secondly,this paper constructs a C2B digital intelligence customized collaborative governance process model for realizing value co-creation,and uses value co-creation to examine the effectiveness of collaborative governance,thereby revealing the mechanism of value co-creation realization and contributing to research literature on value co-creation.Third,aimed at the three transformation stages of"factory→supply chain→ecology"of C2B digital intelligent customization,this paper comprehensively examines the big data-driven mechanism of C2B digital intelligent customization,which contributes to the literature in the research field of big data management.The management inspirations of this paper are as follow.First,in order to promote C2B digital intelligent customization transformation,enterprises should build B-end and C-end digital intelligence systems,and should rely on the C2B digital intelligent customization platform to build a collaborative governance system that can realize value co-creation.Second,the government should introduce the"Industrialization of Digital"and"Digitization of Industries"policies to encourage leading enterprises to share C2B digital intelligent customization solutions and traditional enterprises to implement C2B digital intelligent customization transformation.The case firm selected in this paper is a clothing company with a high degree of digital intelligence and a relatively successful transformation,and there are limitations to the generalizability of the study's conclusions.Future research may consider dual or multiple case studies to examine the applicability of the findings.In addition,this paper is committed to expanding the theory of collaborative governance under the C2B digital intelligent customization model,but there are deficiencies in the exploration for the C2B digital intelligent customization models.The evolution and classification of C2B Digital Intelligent Customization models can be further explored in the future.
作者
孟炯
田雪
郭春霞
Meng Jiong;Tian Xue;Guo Chunxid(School of Business Administration;School of Mathematics and Statistics,Chongqing Technology and Business University)
出处
《南开管理评论》
CSSCI
北大核心
2024年第6期62-73,共12页
Nankai Business Review
基金
重庆市自然科学基金面上项目(CSTB2024NSCQ-MSX1287)
重庆英才创新领军人才支持计划项目(CSTC2021YCJH-BGZXM0140)
成渝地区双城经济圈建设科技创新专项项目(KJCX2020033)资助。
关键词
大数据赋能
C2B数智定制
协同治理
价值共创
Big Data Empowerment
C2B Digital Intelligent Customization
Collaborative Governance
Value Co-creation
作者简介
通讯作者:孟炯,重庆工商大学工商管理学院教授、博士,研究方向为大数据管理、数智定制管理、技术创新管理;田雪,重庆工商大学工商管理学院硕士研究生,研究方向为技术创新管理;郭春霞,重庆工商大学数学与统计学院讲师,研究方向为企业管理。
