摘要
[目的/意义]场景和感官分别以功能和效用的方式为移动短视频产业服务带来了机遇。然而,移动短视频产业如何借助场景功能形成感官效用价值,促进其可持续发展,是亟待解决的现实问题。[方法/过程]为此,将场景和感官纳入移动短视频产业服务研究的视野,从个性化和标准化两个维度进行场景化情境配置,有效地融合5种感官效用,形成和服务功能机理模型,并通过对情境的语义聚合和关联聚合设计其服务价值的实现路径。[结果/结论]以多案例的研究方法实证移动短视频产业场景化功能的形成机理以及感官效用价值的实现路径。研究结果表明,有效地捕获和挖掘用户对移动短视频产业场景化功能的期望,并通过场景化适配实现感官效用价值是场景时代信息服务的又一途径。
[Purpose/Significance]Scene and sense bring opportunities for short video industry service in the way of function and utility respectively.However,how to use the scene function to form sensory value and promote its sustainable development is a practical problem to be solved.[Method/Process]Scene and sense bring opportunities for short video industry service in the way of function and utility respectively.However,how to use the scene function to form sensory value and promote its sustainable development is a practical problem to be solved.Therefore,the scene and the sense organ were brought into the vision of short video industry service research.The scene based situation configuration was carried out from the two dimensions of personalization and standardization.Five kinds of sensory effects were effectively integrated to form and service function mechanism model.The realization path of service value is designed through semantic aggregation and correlation aggregation of context.[Result/Conclusion]This paper used muti case study method to demonstrate the formation mechanism of short video industry scene function and the realization path of sensory utility value.The results show that it is another way of information service in the scene era to effectively capture and mine the user's expectations for the scene function of short video industry,and realize the sensory utility value through scene adaptation.
作者
杨明秋
李佳
Yang Mingqiu;Li Jia(Library,Jilin Engineering Normal University,Changchun 130052,China;Jilin Province Department of Science and Technology,Changchun 130041,China)
出处
《现代情报》
CSSCI
2022年第1期139-149,共11页
Journal of Modern Information
关键词
移动短视频产业
场景功能
效用价值
感官服务
short video platform
scenario function
utility value
sensory service
作者简介
杨明秋(1965-),女,研究馆员,研究方向:图书情报;李佳(1980-),女,副研究员,研究方向:科研管理。
