中国农产品品牌建设分析及展望被引量：24

Analysis and Prospect on China's Agricultural Products Brand Construction

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摘要中国自古以来就是农业大国,农业生产在国民经济发展中扮演着十分重要的角色。进入21世纪以来,中国农产品对外出口规模不断扩大,但是由于缺乏有效的品牌支撑,导致中国对外出口的农产品在国际市场上缺乏核心竞争力,所取得的经济效益十分有限。因此,加强农产品品牌建设,不仅是提升中国农产品国际竞争力的重要途径,也是提高出口农产品附加值、助力现代农业强国建设的重要举措。通过分析中国农产品品牌建设现状以及其在品牌优势、品牌结构、质量安全法规、金融服务等方面存在的问题,提出增强品牌优势、优化品牌结构、加强质量安全法规体系建设、创新农业金融服务体系等政策建议,以推进农产品品牌建设发展。最后,对中国农产品品牌未来建设前景进行了展望。 China has been a big agricultural country since ancient times,and agricultural production plays a very important role in the development of China's national economy.Since the beginning of the 21st century,the scale of China's agricultural products export has been expanding.However,due to the lack of effective brand support,China's export-oriented agricultural products lacks core competitiveness in the international market,and the economic benefits obtained are limited.Therefore,strengthening the construction of agricultural products brand is not only an important way to enhance the international competitiveness of China's agricultural products,but also an important measure to improve the added value of China's export agricultural products and help to enhance the construction of a modern agricultural power.The status quo of the brand development of China's agricultural products was analyzed,and problems existing in brand advantages,brand structure,quality and safety regulations,and financial services were analyzed,and some policy suggestions were put forward from enhancing brand advantages,optimizing brand structure,strengthening the construction of quality and safety regulations,and innovating agricultural financial service systems to promote the development of agricultural products brand construction.Finally,the outlook for the future construction of China's agricultural products brands was forecasted.

作者江涛 Jiang Tao(Management College of Ocean University of China,Qingdao 26600,Shandong)

机构地区中国海洋大学管理学院

出处《农业展望》 2020年第2期38-42,共5页 Agricultural Outlook

关键词农产品市场需求质量安全品牌建设金融服务法制监管 agricultural products market demand quality and safety brand construction financial service legal supervision

分类号 F323.5 [经济管理—产业经济]

作者简介江涛(1993-),男,安徽安庆人,硕士研究生,主要研究方向为农业经济,E-mail:2040724756@qq.com。