摘要
本文提出乡村旅游背景下特色农业转型升级路径,以期为我国乡村旅游农村农业产业发展提供指导。通过问卷调研法,分别从旅游者实体,乡村旅游项目,特色农业类型三个维度,运用SPSS交叉(卡方)分析法进行数据交叉分析。研究结果表明:游客对永泰白云乡旅游资源满意度较低,主要以不太满意和感官一般为主,各个年龄层次旅游者对不同旅游资源偏好程度各有不同。从旅游者职业出发,偏好的特色农业项目亦有所不同。从"明确绿色发展理念""优化农业产业布局""打造区域特色品牌"三个方面入手,构建三个目标层次乡村旅游背景下特色农业转型升级路径。
Put forward the transformation and upgrading path of characteristic agriculture under the background of rural tourism,in order to provide guidance for the development of rural agricultural industry of rural tourism in China.Through questionnaire survey,the SPSS crossover(chi-square)analysis method was used to conduct data crossover analysis from three dimensions,namely tourist entity,rural tourism project and characteristic agriculture type.Tourists’satisfaction with the tourism resources of Baiyun Township in Yongtai is relatively low,mainly due to their dissatisfaction and general sense.Tourists of all ages have different preferences for different tourism resources in Chengdu.From the tourist occupation,the preference of characteristic agricultural projects are also different.The transformation and upgrading path of characteristic agriculture under the background of rural tourism at three target levels should be constructed from three aspects of“clarifying the concept of green development”,“optimizing the layout of agricultural industry”and“building regional characteristic brand”.
作者
陈融
CHEN Rong(Fuzhou Technology and Business Univerity,Fuzhou,Fujian 350715)
出处
《农业灾害研究》
2020年第6期177-178,180,共3页
Journal of Agricultural Catastrophology
基金
2019年福建省中青年教师教育科研项目(JAT191068)。
关键词
乡村旅游
特色农业
发展
转型升级
Rural tourism
Characteristic agricultural
Development Transformation and upgrading
作者简介
陈融(1986-),女,福建宁德人,硕士,讲师,主要从事园林植物与观赏园艺工作。
