摘要
目的-为通过高校乡村扶贫构建农产品品牌形象来促进乡村振兴。方法-通过调研分析法探讨乡村农产品品牌的设计现状、问题,以及问题出现的成因,总结出相对应的设计策略。结果-通过探究乡村农产品特色地域文化,对农产品品牌的精准定位,提升其内涵,重新设计农产品品牌形象等策略可以提升农产品品牌形象。结论-通过完善农产品品牌形象策略,可以提升农民的收入,满足消费者的健康需求,促进乡村经济的发展。
The purpose is to build the brand image of agricultural products through poverty alleviation in rural colleges and universities to promote rural revitalization.Methods By means of investigation and analysis,the design status,problems and causes of problems of rural agricultural products brand were discussed,and the corresponding design strategies were summarized.Results By exploring the characteristic regional culture of rural agricultural products,accurately positioning the brand of agricultural products,improving its connotation and redesigning the brand image of agricultural products,the brand image of agricultural products can be improved.Conclusion By improving the brand image strategy of agricultural products,farmers’income can be increased,consumers’health needs can be met,and rural economy can be promoted.
作者
樊丁宜
赵胜男
FAN Ding-yi;ZHAO Sheng-nan(Northeastern University,Shenyang Liaoning 110819,China)
出处
《绿色包装》
2021年第3期81-83,共3页
Green Packaging
关键词
品牌形象
设计策略
高校
乡村扶贫
农产品
brand image
design strategy
colleges and universities
rural poverty alleviation
agricultural product
作者简介
樊丁宜(1987—),女(汉族),河北保定人,硕士,现任职于东北大学艺术学院,讲师,从事视觉传达研究;赵胜男(1994—),女(汉族),山西省临汾市人,现研究生在读于东北大学艺术学院艺术设计专业。
