摘要
立足于中国语境,探讨新媒体与舆论研究的问题意识及提升路径具有重要意义。本文认为,新媒体与舆论研究要从三个方面培养问题意识:历史与现实、场域与信息、母题与技术等。同时,要关注新媒体与舆论研究的重大议题,具体包括舆论与国家意志、舆论与社会进程、舆论与其形成过程等,分别反映了舆论的民主功能、控制功能、沟通功能。新媒体与舆论研究要充分运用新媒体分析技术,如语义分析、关系分析、情感分析,并且围绕权力与规训、公开化与私人化、理性与情感等议题建构分析框架。
It is significant to explore the field development of research on new media and public opinion in China. The development in the following three aspects can be used to cultivate the question awareness: history and current condition, fields and information, motif and technology. Moreover, it is necessary to focus on key issues, such as public opinion & national will, social process, formation procedure, which present the democratic, controlling, communicative functions respectively. Taking full advantages of new media analysis methods,such as semantic analysis, relationship analysis, sentiment analysis, will do benefit for the constructing of analytical frame about power and discipline, public and private, rationality and sentiment.
出处
《新闻大学》
CSSCI
北大核心
2017年第5期14-22,共9页
Journalism Research
基金
2016教育部哲学社科研究重大课题攻关项目"大数据时代国家意识形态安全风险与防范体系构建研究"(16JZD006)的系列成果
关键词
舆论
新媒体
问题意识
public opinion
new media
question awareness
作者简介
张志安，中山大学传播与设计学院教授、中山大学互联网与治理研究中心主任;晏齐宏，中山大学传播与设计学院博士生
