摘要
"前见"是理解的前提,没有"前见"就不会有理解,也不会有文本接受。"前见"不会使文本接受成为理解者的"私事",反而会让理解和接受成为一个融合差异性和同一性的事实。微信舆论作为民间舆论,以信息中下阶层为受众基础,具有独特的"前见"和视域。主流舆论对民间舆论的引导,归根结底是对信息中下阶层"前见"的引导和落实社会主义核心价值观。忽略信息中下阶层的"前见"会导致民间舆论对主流舆论的错位或拒绝接受,主流舆论因此丧失有效性。主流舆论对微信舆论的引导可以通过了解和把握信息中下阶层的"前有"、合理重构传统媒体的"前见"、将传统媒体对微信舆论的引导定位为社会主义核心价值观的落实等路径,来实现两大舆论场域的"对话"。
Pre-understanding is the precondition of understanding. Without pre-understanding, there will be no understanding, let alone accepting of text. Pre-understanding doesn't make text acceptation to be a reader' private affair but ensures understanding and acceptation to be a process of integration of difference with unity. Wechat Public Opinion, as unofficial opinion, is built on information-lower-middle class and has a special pre-understanding and perspective. Official opinion guidance on unofficial opinion,after all, is guidance on the information-lower-middle classes ' pre-understanding and implements socialist core values. Neglect of guidance for information-lower-middle classes leads to mismatches between official and unofficial opinions. As a result, official opinion loses validity. Official opinion can work by way of understanding and grasping information-lower-middle class ' pre-understanding, reconstructing pre-understanding of traditional media and guiding Wechat public opinion to spread socialist core values. Naturally, there is a dialogue between the two opinions.
出处
《北京理工大学学报（社会科学版）》
CSSCI
2015年第5期156-161,共6页
Journal of Beijing Institute of Technology：Social Sciences Edition
基金
中央高校基本科研业务费资助项目(KYZZ-0048)
江苏省2014年普通高校研究生科研创新工程资助项目(KYZZ-0048)
关键词
微信舆论
舆论引导
前见
对话
wechat public opinion
opinion guidance
pre-understangding
dialogue
