摘要
2019年,中国邮轮旅游市场处于调整关键期,从需求方角度研究邮轮游客的体验感知,对于加速突破瓶颈,摆脱市场疲软状态,扩大市场规模,全面提升邮轮旅游品质具有重要意义。以携程网上邮轮游客的在线点评作为数据,将邮轮旅游分为住宿、餐饮、服务和玩乐四个主题要素,通过认知形象和情感形象两个维度,进行高频特征词文本分析、IPA分析、语义网络分析、情感指数分析和消极情感扎根编码分析,得到游客视角下的邮轮旅游感知形象,探析中国邮轮旅游目前存在的问题。
China’s cruise tourism market is in a period of adjustment.It is of great significance to study the experience and perception of cruise tourists in order to get rid of the sluggish market,expand the market scale and comprehensively improve the quality of cruise tourism.Through two dimensions of cognitive image and emotional image,taking the online comments of online cruise tourists as sample data,the cruise tourism is divided into four theme elements,namely accommodation,catering,service and entertainment.Through text analysis of high-frequency feature words,IPA analysis,semantic network analysis,emotion index analysis and negative emotion root analysis,the perceived image of cruise tourism from the perspective of tourists is obtained,and the existing problems of Chinese cruise tourism are analyzed.
作者
马霄霏
吴明远
MA Xiaofei;WU Mingyuan(School of Management,Shanghai University of Engineering Science,Shanghai 201620,China)
出处
《智能计算机与应用》
2020年第1期117-122,共6页
Intelligent Computer and Applications
关键词
邮轮旅游
感知形象
网络文本分析
IPA分析法
扎根理论
cruise tourism
perceived image
online text analysis
IPA analysis method
grounded theory
作者简介
马霄霏(1994-),女,硕士研究生,主要研究方向:邮轮旅游管理;吴明远(1959-),男,教授,主要研究方向:旅游管理、邮轮经济。
