摘要
文章在针对上海邮轮旅游的发展现状的基础上,从旅游者需求的角度分析在上海发展邮轮旅游、提供一种能够满足上海旅游者需求的邮轮产品的要求和途径。同时文章还研究了上海邮轮旅游市场开发的目标定位以及有关战略,最后针对上海发展邮轮旅游的现状及具体的问题提出了未来市场发展的建议。
The article analyses the present development situation of Shknghai cruise t-raveling, and explains the existing problems in the development of Shanghai cruise traveling from the superiority and the inferiority angle, which has from the development of Shanghai cruise traveling at present. Then analyses the way that develop cruise traveling in Shanghai from the angle of travelers＇ demand, and provide cruise product, which can meet oonsumers＇ demand. Furthermore, this article has.also studied the localization of target as well as the related strategy in development of Shanghai cruise traveling market; Finally aiming at the present situations and eoncrete problems, the article brought out the development proposal in future market.
出处
《华东经济管理》
2007年第3期110-115,共6页
East China Economic Management
基金
上海市高校优秀青年教师专项基金(05XPYQ11)
关键词
邮轮
旅游市场
营销组合
cruise
tourism market
marketing mixture
作者简介
叶欣梁（1979-），男，浙江宁波人，教师，研究方向：都市旅游与企业管理；
孙瑞红（1980-），女，山西运城人，教师，研究方向：旅游企业管理营销。
