摘要
长城国家公园体制建设试点是我国唯一的以世界文化遗产为核心资源的国家公园。文章以八达岭长城、十三陵风景名胜区、八达岭国家森林公园及延庆世界地质公园4个核心景区作为研究对象,在蚂蜂窝和携程网的游记板块搜索相关网络游记,运用内容分析法和IPA模型从游客视角探索长城国家公园的旅游形象感知。结果表明:(1)游客感知的长城国家公园旅游形象可以归纳为核心吸引物、历史文化氛围、旅游活动、配套设施、服务体验5大要素。(2)游客的网络评论以积极情感为主,并且表现出一定的重游及推荐意愿,游客对长城国家公园有着较为清晰的历史文化定位,但存在旅游方式单一的问题。(3)由IPA分析可知,旅游形象各要素的表现性评分普遍较高,但重要性评分存在一定差异,其中核心吸引物是游客最关注的要素。文章进一步探讨了长城国家公园以历史文化体验为特点的未来旅游发展方向,为国家公园的旅游形象优化和可持续发展提供参考。
The Great Wall National Park System Pilot Project is the only national park in China with World Cultural Heritage as its core resource.This paper took the four core scenic spots of Badaling Great Wall,Ming Tombs Scenic Area,Badaling National Forest Park and Yanqing World Geopark as research objects.Cellular and Ctrip’s travel panel search related network travels,using content analysis and IPA models to explore visitors’perception of the Great Wall National Park’s tourism image.The results showed that:(1)The tourist image of Great Wall National Park perceived by tourists can be summarized into five key elements:core attraction,historical and cultural atmosphere,tourism activities,supporting facilities and service experience.(2)The online commentary text of tourists is mainly positive emotions,and shows certain revisiting and recommendation willingness.Visitors have a clear historical and cultural orientation to Great Wall National Park,but there is a problem of single tourism mode.(3)According to the IPA analysis,the performance scores of the various elements of the tourism image are generally higher,but the importance scores are different,and the core attractions are the most important factors for tourists.This paper explored the future tourism development direction of Great Wall National Park characterized by historical and cultural experience from the perspective of tourists,which could provide reference for the optimization and sustainable development of national park tourism image.
作者
闫瑶瑶
郑群明
Yan Yaoyao;Zheng Qunming(College of Tourism,Hunan Normal University,Changsha 410081;Hunan Normal University Research Travel Institute,Changsha 410081)
出处
《林业经济》
北大核心
2020年第1期44-50,共7页
Forestry Economics
基金
湖南师范大学研学旅行研究院基金项目“研学旅游目的地发展研究”(编号:yx202002).
作者简介
闫瑶瑶,湖南师范大学旅游学院硕士研究生。研究方向:国家公园,旅游大数据;通讯作者:郑群明,湖南师范大学旅游学院、湖南师范大学研学旅行研究院教授,硕士生导师,博士。研究方向:旅游地理,旅游规划。
