摘要
旅游点形象定位初探──兼析深圳景点旅游形象李蕾蕾深圳大学中国文化与传播系ＡＤｉｓｃｕｓｓｉｏｎｏｎｔｈｅＰｏｓｉｔｉｏｎｉｎｇｏｆＴｏｕｒｉｓｍＲｅｓｏｒｔＩｍａｇｅ￥ｂｙＬｉＬｅｉｌｅｉＡｂｓｔｒａｃｔ：Ｐｏｓｉｔｉｏｎｉｎｇｔｈｅｏｒｙ，ｏｒｉｇ...
Positioning theory, originating from advertising studies in the U. S. A,is utilized on the positioning of tourism resort image in this article. The images of theme parks in Shenzhen have been analysed. Four different positioning methods are also given and discussed. Finally, the paper proposes more in depth studies on the image positioning should lead to the construction of Tourism CI.
出处
《旅游学刊》
CSSCI
北大核心
1995年第3期29-31,61,共4页
Tourism Tribune
