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文旅融合背景下乡村旅游产业融合发展理论分析 被引量:41

Theoretical Analysis on Integration and Development of Rural Tourism Industry under the Background of Cultural and Tourism Integration
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摘要 随着文化创意产业在经济发展和国家软实力中的影响力逐渐扩大,文旅融合发展已成为旅游业的一种创新发展形式,为旅游业注入了活力和生机。近年来,国家十分关注乡村旅游业的发展,大力推进乡村旅游产业的融合发展,其融合发展既是乡村发展的需要,也是乡村旅游产业发展的必然趋势。在文旅融合背景下,本文深入研究并提出了我国乡村旅游产业融合发展的动因、内容和路径。 With the gradual expansion of the influence of cultural and creative industries in economic development and national soft power,the integration of culture and tourism became an innovative form of tourism development,injecting vitality and vigor into tourism.In recent years,our country paid great attention to the development of rural tourism and vigorously promoted the integrated development of rural tourism industry,which was not only the need of rural development,but also the inevitable trend of rural tourism industry development.Therefore,under the background of cultural and tourism integration,the motivation,content and path of the integration and development of rural tourism industry were put forward.
作者 钟华美 ZHONG Hua-mei(History Culture and Tourism College,Liaoning Normal University,Dalian 116029,China)
出处 《资源开发与市场》 CAS 2020年第4期421-426,共6页 Resource Development & Market
关键词 文旅融合 乡村旅游 产业融合 理论分析 cultural and tourism integration rural tourism industrial integration theoretical analysis
作者简介 第一作者及通讯作者:钟华美(1996-),女,辽宁省锦州人,硕士研究生,研究方向为旅游文化与旅游教育。
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