摘要
农村家庭蕴含着巨大的旅游消费潜力,促进农村家庭旅游消费是扩内需、稳增长的重要驱动力量。文章利用中国家庭追踪调查(CFPS)2014、2016、2018、2020和2022年数据构建混合截面数据,采用双向固定效应模型和中介效应模型探索农村家庭互联网使用对于旅游消费的直接影响和人力资本与社会资本在其中的中介效应。结果表明:互联网使用能够显著促进农村家庭旅游消费增加;人力资本与社会资本对互联网使用和农村家庭旅游消费存在中介效应,社会资本的中介效应更大。异质性分析表明,互联网使用对东部地区、非农就业、高收入水平农村家庭的旅游消费存在更强的促进效应。因此,应积极推动数字乡村建设,提升农村地区互联网普及率;构建数字素养培育体系,完善社会资本积累机制;精准识别分层消费群体,实施差异化旅游产品供给。
Rural households hold significant potential for tourism consumption.Promoting tourism consumption of rural households is an important driving force for expanding domestic demand and maintaining stable growth.This paper constructed a pooled cross-sectional dataset by using data from China family panel studies(CFPS)in 2014,2016,2018,2020,and 2022,employed a two-way fixed effects model and mediating effect model to explore the direct impact of internet use on tourism consumption of rural households and the mediating effects of human capital and social capital.The result showed that,internet use had a significant positive impact on the increase of tourism consumption of rural households,human capital and social capital had mediating effects on the relationship between internet use and tourism consumption of rural households,with social capital having a greater mediating effect.The heterogeneity analysis indicated that,internet use had a stronger promoting effect on tourism consumption of rural households in eastern regions,those with non-agricultural employment and higher income levels.Therefore,efforts should be made to actively promote the construction of digital villages to increase the internet penetration rate in rural areas,establishing a digital literacy cultivation system and improve the mechanism for accumulating social capital,accurately identifing different levels of consumer groups to implement differentiated tourism product supply.
作者
王路
谢美莹
马亚楠
WANG Lu;XIE Meiying;MA Yanan(College of Tourism and Landscape Architecture,Guilin University of Technology,Guilin 541006,China)
出处
《现代农业》
2025年第3期32-40,共9页
Modern Agriculture
基金
广西旅游产业研究院研究生科学研究基金项目“广西旅游产业集聚与环境承载力的互动关系研究”(LYCYX2023-20)。
关键词
农村家庭
旅游消费
互联网
人力资本
社会资本
rural households
tourism consumption
internet
human capital
social capital
作者简介
王路(1998-),女,硕士在读,研究方向:旅游经济。
