摘要
以武夷山国家公园为研究对象,基于SOR理论模型的“刺激-有机体-反应”机制,采用多元统计分析方法分析环境感知与游客亲环境行为之间的关系。研究发现:(1)环境感知中地方氛围对游客亲环境行为产生正向影响,而景观感知与旅游疗愈不能直接对游客亲环境行为产生影响;(2)情绪状态在游客行为形成中发挥重要中介作用,但自然联结无法在环境感知与亲环境行为中形成显著中介作用;(3)游客外倾性负向调节景观感知对情绪状态的预测作用。研究结果揭示了不同环境感知对游客亲环境行为的影响过程,将游客个体特征与客观环境相结合,提出了要形成景观布局合理化,增强游客与自然的情感联系;发挥森林康养的疗愈功能,促进游客身心恢复;加强国家公园的环境保护,增加游客的亲环境行为等建议。
(1)Background——National parks possess unique natural ecosystems and protected management systems,serving as vital areas for conserving biodiversity,mitigating climate change,and achieving long-term human development.The pro-environmental behaviors of tourists are important ways to protect the natural environment and achieve regional sustainable development and a key breakthrough to solve the conflict between ecological protection and tourism utilization in national parks.At present,scholars mostly take environmental perception as the antecedent to explore tourists’revisit intentions or post-tour behavioral intentions,while research on the relationship between environmental perception and tourists’pro-environmental behaviors remains scarce.(2)Methods——Based on the“stimulus-organism-response”(SOR)model,this paper constructed a research model and proposed research hypotheses.The pro-environmental behaviors of tourists was selected as the dependent variable,environmental perception as the independent variable,natural connectedness and emotional states as the mediating variables,and extraversion as the moderating variable.The research data originated from a questionnaire survey conducted by the research group among the tourists to Wuyishan National Park in Fujian Province in January 2024,with a total of 488 valid questionnaires obtained.The relationship between the tourists'environmental perception and their pro-environmental behaviors was tested and analyzed by using the structural equation model.(3)Results——First,local atmosphere in environmental perception has a significant positive impact on tourists’pro-environmental behaviors.Second,emotional states have a complete mediating effect between landscape perception,tourism therapy and tourists’pro-environmental behaviors,while it has a partial mediating effect between local atmosphere and tourists’pro-environmental behaviors.Natural connectedness does not have a significant mediating effect between environmental perception and tourists’pro-environmental behaviors.Third,extraversion negatively moderates the relationship between landscape perception and emotional states.That is,high extraversion will disperse an individual’s landscape perception,thereby reducing the impact of landscape perception on emotional states.This indicates that personal characteristics have a certain impact on an individual's emotional states.(4)Conclusions and Discussions——Based on the above research conclusions,the following policy suggestions are proposed:First,optimize the landscape layout to enhance the emotional connection between tourists and nature.Further improve the recreational facilities in national parks,enrich the diversity and layering of the landscapes,develop distinctive eco-tourism routes,and carry out tourism experience activities.Second,give full play to the therapeutic functions of forest to promote the physical and mental rehabilitation of tourists.Make use of the natural resources advantages to create tourism therapy venues,or integrate the characteristic culture of scenic spots into tourism therapy products.Third,attach importance to environmental protection in national parks to foster tourists’pro-environmental behaviors.Formulate laws and regulations on environmental protection and strengthen the environmental education.
作者
刘萃菲
杨宇欣
林雨婷
陈佑成
陈志丹
马永强
LIU Cuifei;YANG Yuxin;LIN Yuting;CHEN Youcheng;CHEN Zhidan;MA Yongqiang(College of Digital Economy,Fujian Agriculture and Forestry University,Quanzhou 362406,China;College of Business,Quanzhou Normal University,Quanzhou 362000,China)
出处
《林业经济问题》
北大核心
2025年第4期404-416,共13页
Issues of Forestry Economics
基金
教育部人文社会科学青年基金项目(23YJC850014)
福建省财政厅委托项目(KLE21002A)。
关键词
国家公园
环境感知
游客亲环境行为
森林生态旅游
national parks
environmental perception
tourists’pro-environment behaviors
forest eco-tourism
作者简介
刘萃菲(2001-),女,福建泉州人,硕士研究生,从事农业经济理论与政策方面的研究,(E-mail)liucuifei@fafu.edu.cn;通讯作者:马永强(1989-),男,福建宁化人,副教授,博士,从事生态经济、农林经济管理等方面的研究,(E-mail)yongqiangma2014@163.com。
