国家公园访客自然教育形式感知对行为意愿的影响路径被引量：2

The national park visitors’perception of nature education forms and the impacts on their behavioral intentions

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摘要自然教育是中国国家公园的重要功能之一。基于刺激-机体-反应(S-O-R)分析框架,以武夷山国家公园福建片区为研究对象,构建自然教育形式感知-行为意愿的影响结构方程模型(SEM),分析访客自然教育形式感知对其行为意愿的影响。研究结果显示:(1)影响路径的SEM模型整体适配良好,结构效度较理想,各变量之间的路径关系适用于国家公园的自然教育作用影响机理分析;(2)访客反响较好的自然教育形式是动植物观光、科普展览、主题户外课堂等,青龙、天游峰和大红袍等是访客感知较好的区域;(3)S-O-R过程主要通过教育感知、功能性认知显著地影响访客的重游意愿,它们三者之间是最为重要的路径关系,S-R过程表现为教育感知直接正向影响重游意愿,国家公园自然教育结果同时存在着S-O-R和S-R的复合作用,自然教育感知与重游意愿之间部分中介效应显著。最后本文建议国家公园的自然教育应在教育形式上考虑公众认知水平,更加注重自然教育内涵、提升访客适游性设计和挖掘自然教育文化内涵。 Nature education is an important function of Chinese national parks.Based on the Stimulus-Organism-Response(S-O-R)analysis framework,a Structural Equation Modeling(SEM)of the influence of nature education form perception-behavioral intentions in the Fujian area of Wuyishan National Park is constructed to analyze the influence of visitors'nature education form perception on their behavioral intentions.The results of the research show that:(1)the overall SEM model of the influence path is well adapted,the structural validity is wellestablished,and the path relationship between the variables is applicable to the analysis of the influence mechanism of the role of nature education in the national parks.(2)Nature education in the form of plant and animal tours,science exhibitions and themed outdoor classes have been well responded by visitors,and the Qinglong,Tianyoufeng,and the Dahongpao are the areas that are better perceived by the visitors.(3)The S-O-R process significantly affects visitors'revisit intention mainly through educational perception,functional cognition,which are the three most important path relationships;the S-R process is manifested in the direct positive effect of educational perception on revisit intention,and the nature education results of national parks have the composite effect of S-O-R and S-R at the same time,and the partially mediating effect is significant between the perception of nature education and revisit intention.Finally,the paper suggests that nature education in national parks should consider the level of public perception in the form of education,and should emphasize the content of nature education,improve the design of suitability for visitors,and explore the cultural significance of nature education.

作者曹爱红伍泽坤吴慧珍阿卜杜赛米·麦麦提伊敏吴柳曹辉 Cao Aihong;Wu Zekun;Wu Huizhen;Abudusaimi Maimaitiyimin;Wu Liu;Cao Hui(College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China;Research Institute of Xi Jinping Ecological Civilization,Fujian Agriculture and Forestry University,Fuzhou 350002,China)

机构地区福建农林大学经济与管理学院福建农林大学习近平生态文明思想研究院

出处《中国生态旅游》 CSCD 2024年第2期375-390,共16页 Journal of Chinese Ecotourism

基金国家自然科学基金应急管理项目(72241410) 福建农林大学习近平生态文明思想研究院开放课题项目(STWMSX23-08) 福建省省级财政林业专项资金(闽财指[2020]601号)

关键词国家公园自然教育形式感知行为意愿影响路径 S-O-R框架武夷山 national parks nature education perceptions of forms behavioral intentions path of influence S-O-R framework Wuyi Mountains

分类号 X36 [环境科学与工程—环境工程]

作者简介第一作者:曹爱红(1998-),女,硕士研究生,研究方向为生态旅游。E-mail:2334698367@qq.com;通讯作者:曹辉(1973-),男,博士,教授,研究方向为生态旅游、旅游产业经济。E-mail:fjch2000@gmail.com