摘要
在全球化语境下,地域文化的国际传播面临机遇与挑战并存的局面。国际中文“汉语桥”线上团组项目作为“讲好中国故事”的“有力招牌”,以数字化传播地方民俗文化为导向,为地域文化的国际传播提供了路径创新的机遇。然而,当前对国际中文线上团组在地域文化国际传播中作用的研究多集中于实践经验的总结,缺乏系统的理论框架构建。因此,迫切需要发展理论模型并提炼出实现地域文化国际传播的有效路径。研究发现,在“汉语桥”线上团组项目的助力之下,技术赋能和资源整合将地域文化资源数字化和实景化,成为传播基础。情景构建和互动体验是实现地域文化国际传播的核心环节。多元传播策略和协作运营共同为国际中文线上团组项目提供策略支持。通过这些路径的实施,国际中文线上团组项目有望成为中国故事的一种全新的表达方式,助力我国地域文化国际传播的发展。
In the context of globalization,the international dissemination of regional culture faces both opportunities and challenges.As a favorable signboard for“telling China's story”,the“Chinese Bridge”online group project,oriented to the digital dissemination of local folk cultures,provides opportunities for the international dissemination of regional cultures through innovative paths.However,there is still a lack of systematic research on the role of international Chinese online groups in disseminating regional culture.Therefore,this paper analyses relevant literature,news,and interviews on the Chinese Bridge online groups with the theme of regional culture through the coding theory,and constructs a model of the path of the international Chinese online group project in contributing to the international dissemination of regional culture.The study found that with the help of the“Chinese Bridge”online group project,technological empowerment and resource integration digitized and contextualized regional cultural resources,which became the basis of communication.The construction of scenarios and interactive experiences are the core links to realize the international communication of regional cultures.Diversified communication strategies and collaborative operations provide strategic support for the International Chinese Language Online Group Project.By implementing these paths,the international Chinese online group project is expected to become a new way of expressing the Chinese story and help the development of the international communication of regional culture in China.
作者
刘露翌
周小兵
Liu Luyi;Zhou Xiaobing
出处
《河南大学学报(社会科学版)》
北大核心
2025年第2期120-129,155,共11页
Journal of Henan University(Social Sciences)
基金
教育部中外语言交流合作中心国际中文教学实践创新项目“岭南文化传播视域下的国际中文教育课程体系建设”(YHJXCX22-086)阶段性成果
教育部中外人文交流中心与中外人文交流研学实践研究所2024年人文交流专项研究课题“云游岭南:数字时代来华留学生线上校本研学实践与文化体验”(CCIPE-YXSJ-20240149)阶段性成果。
作者简介
刘露翌(1993-),女,山东潍坊人,暨南大学华文学院博士生;周小兵(1955-),男,浙江镇海人,北京语言大学教师教育学院教授,博士生导师。
