摘要
文章旨在研究聂家庄非遗泥塑典型代表泥叫虎的文化符号IP形象设计,探究当地非遗文创发展新路径。通过物质层、文化层、精神层等三方面的文化层次解析,对泥叫虎的文化内涵、外延符号进行提取,依据自然本位、人文精神、当代价值注入、市场价值需求的四个维度为文化符号设计IP形象。最后探讨文创IP的发展策略,保证数字文创产品的可持续发展,延伸高密聂家庄非遗文化保护活态发展的道路。
The purpose of this paper is to study the IP image design of the cultural symbol of the clay tiger that is a typical representative of Niejiazhuang's intangible cultural heritage,and to explore the new path of local intangible cultural heritage creative development.Through the analysis of the cultural level of the material layer,the cultural layer,and the spiritual layer,the cultural connotation and extension symbols of the mud tiger are extracted,and the IP image of the cultural symbols is designed according to the four dimensions of natural standard,humanistic spirit,contemporary value injection,and market value demand.Finally,the development strategy of cultural and creative IP is discussed to ensure the sustainable development of digital cultural and creative products,and extend the path of the active development of the protection of intangible cultural heritage in Gaomi Niejiazhuang.
作者
刘虹
闫现阳
刘洪波
Liu Hong;Yan Xian Yang;Liu hong bo(Tianjin University of Technology,Tianjin 300384,China)
基金
天津艺术规划基金项目(编号E20022)
天津理工大学研究生教学基金项目(编号ZDXM2305-09)
天津市一流本科课程建设课程阶段性成果。
关键词
文化转译
聂家庄非遗泥塑
数字文创
IP设计
泥叫虎
cultural translation
niejia zhuang intangible cultural heritage clay sculpture
digital cultural and creative industries
IP design
mud called tiger
