摘要
探索海岛旅游高质量发展路径,推动旅游业高质量发展是满足游客高品质旅游需求和实现旅游业提质增效,实现可持续发展的必由之路。基于辽宁省海岛旅游大数据,从游客的视角对辽宁省海岛旅游发展进行研究,探索辽宁省海岛旅游的发展路径。结果显示:游客对辽宁海岛旅游的情感态度以正面情绪为主,但辽宁海岛旅游发展还有很大的提升空间;旅游吸引物以资源型为主,自然资源和游客体验吸引力较强,而基础设施与服务、人文旅游资源吸引力较弱;人文旅游资源及基础设施与服务这两个维度吸引力在辽宁省海岛普遍较弱;旅游发展不均衡,空间差异显著。辽宁省海岛旅游总体发展主要集中在大连市长海县。并提出如下解决措施:走文旅融合路线,突出海岛特色和文化特色;创新旅游产品开发策略,完善海岛内基础设施;相关部门要加强市场监管;加强营销宣传力度,创新旅游业高质量发展动能;打造海岛全域旅游网络,建立海岛旅游示范区。
Exploring the path of high-quality development of island tourism and promoting the high-quality development of tourism is the only way to meet the high-quality tourism needs of tourists,improve the quality and efficiency of the tourism industry,and achieve sustainable development.Based on the big data of island tourism in Liaoning Province,this paper studies the development of island tourism in Liaoning Province from the perspective of tourists,and explores the development path of island tourism in Liaoning Province.The results showed that tourists'emotional attitudes towards Liaoning Island tourism were mainly positive emotions,but there was still a lot of room for improvement in the development of Liaoning Island tourism.The tourism attraction is mainly resource-based,and the attraction of natural resources and tourist experience is strong,while the attraction of infrastructure facilities and services and cultural tourism resources is weak.The attractiveness of cultural tourism resources and infrastructure and services is generally weak in Liaoning Province.The development of tourism is uneven,and the spatial differences are significant.The overall development of island tourism in Liaoning Province is mainly concentrated in Changhai,Dalian.The following solutions are proposed:taking the route of cultural and tourism integration,highlighting the characteristics of the island and cultural characteristics,innovating tourism product development strategies and improving infrastructure on the island;Relevant departments should strengthen market supervision,strengthen marketing and publicity,and innovate the momentum of high-quality development of tourism.An all-for-one tourism network is built on the island and an island tourism demonstration area is established.
作者
李鹏
唐辉
Li Peng;Tang Hui(Institute of Marine Sustainable Development,Liaoning Normal University,Dalian 116029,Liaoning,China;School of Geographical Sciences,Liaoning Normal University,Dalian 116029,Liaoning,China)
出处
《绿色科技》
2024年第17期145-153,175,共10页
Journal of Green Science and Technology
基金
辽宁省哲学社会科学规划项目(编号:L23BJY010)。
作者简介
第一作者:李鹏(1987-),男,博士,讲师,主要研究方向为文化和旅游资源分析与评价、旅游GIS。
