摘要
元宇宙产业依托数字技术联通了现实世界与虚拟世界,其与体育产业的深度融合对体育产业的生产模式与消费方式产生了重要影响,已成为我国体育产业高质量发展的新动能。本文采用文献资料法、逻辑分析法等研究方法,对体育与元宇宙产业融合发展的现实意义与理论逻辑进行探究,并提出现实路径。研究认为:体育与元宇宙产业融合发展能够助力体育数字经济建设、赋能体育传统产业转型发展、推进体育消费模式转变。基于体育与元宇宙产业融合发展的理论逻辑,本文从政策、机制、业态和消费等4方面提出实现路径:夯实体育与元宇宙产业融合发展的保障政策,创新体育与元宇宙产业融合发展的系统机制,构建体育与元宇宙产业全面融合的业态体系,推出体育与元宇宙产业全面融合的产品与服务。
The metaverse industry,leveraging digital technology to connect the real world and virtual world,has significantly impacted the production and consumption patterns of the sports industry through its deep integration with sports,making it a new driving force for the high-quality development of the sports industry in China.This paper utilizes research methods such as literature review and logical analysis to explore the practical significance and theoretical logic of the integration and development of sports and the metaverse industry,and proposes an implementation path.The study suggests that the integration and development of sports and the metaverse industry can facilitate the construction of the sports digital economy,empower the transformation and development of traditional sports industries,and promote the transformation of sports consumption patterns.Based on the theoretical logic of the integration and development of sports and the metaverse industry,the paper proposes an implementation path from four aspects:policy,mechanism,format,and consumption.This includes:strengthening safeguard policies for the integration and development of sports and the metaverse industry,innovating the systemic mechanisms for the integration and development of sports and the metaverse industry,constructing a comprehensive format system for the integration of sports and the metaverse industry,and introducing comprehensive products and services for the integration of sports and the metaverse industry.
作者
李翠
王开广
陆元兆
侯宇亭
Li Cui;Wang Kaiguang;Lu Yuanzhao;Hou Yuting(College of Physical Education,Shanxi Datong University,Datong 037009,China;不详)
出处
《体育科技文献通报》
2024年第7期129-134,共6页
Bulletin of Sport Science & Technology
基金
国家社会科学基金项目(项目编号:21BTY015)。
关键词
体育产业
元宇宙产业
融合发展
sports industry
metaverse industry
integration and development
作者简介
第一作者:李翠(1992-),女,山西灵丘人,在读硕士研究生。研究方向:体育教学、体育产业;通信作者:王开广(1964-),男,山西灵丘人,硕士,教授。研究方向:民族传统体育与人文。
