摘要
本文采用文献资料法、逻辑分析法等研究方法,以元宇宙技术为核心,系统探讨篮球赛事直播从技术基础到体验革新的多维重构路径。研究指出:5G网络、边缘计算、VR/AR设备、数字孪生及AI驱动的交互引擎构成技术底座,支撑高并发、低延迟的虚实融合场景;多模态感官融合与虚实场景叠加技术重构沉浸式观赛体验,突破传统“在场感”理论的物理边界。在互动性层面,区块链支持的即时打赏系统与观众决策参与机制推动“单向观赛”向“双向共创”转型;社交网络通过虚拟观赛包厢与NFT衍生内容共创,形成去中心化社群生态。AI驱动的个性化推荐系统则基于用户行为数据动态适配视角、解说与衍生内容,实现“千人千面”的体验定制,为虚实融合时代的体育消费生态重构奠定理论与实践基础。
This study employs a literature review and other research methodologies,to systematically explore the multidimensional reconstruction paths of basketball live broadcasts,spanning from technical foundations to experiential innovation,utilizing metaverse technology.The research identifies that 5G networks,edge computing,VR/AR devices,digital twins,and AI-driven interaction engines constitute the technical infrastructure supporting high-concurrency and low-latency virtual-real fusion scenarios.Multi-modal sensory integration and virtual-real scene superposition technologies reconstruct the immersive viewing experiences,transcending the physical constraints of traditional""sense of presence"theories.At the interactivity level,blockchain-enabled real-time reward systems and the audience decision-participation mechanisms facilitate the shifrom"one-way viewing"to"two-way co-creation".Social networks,through virtual viewing lounges,co-create NFT-derived content,forming a decentralized community ecosystem.Additionally,AI-driven personalized recommendation systems dynamically adjust perspectives,commentary,and derivative content based on user behavior data to realize the experience customization of"thousands of people and thousands of faces".These findings lay a theoretical and practical foundation for the reconstruction of the sports consumption ecosystem in the era of virtual-real integration.
作者
曲新东
Qu Xindong(Sichuan Institute of Industrial Science and technology,Deyang 618000,China)
出处
《体育科技文献通报》
2025年第8期264-267,182,共5页
Bulletin of Sport Science & Technology
关键词
元宇宙技术
篮球赛事
重构
路径
Metaverse technology
basketball games
reconstruction
path
作者简介
曲新东(1994-),男,山东青岛人,硕士。研究方向:体育教学(篮球理论与实践)。
