摘要
运用文献资料法等对京津冀武术文化旅游产业发展情况进行研究,认为:京津冀"武术文化旅游产业圈"的构建不但可以发掘传统文化资源、传扬民族文化魅力,增加武术人员就业,还可作为武术文化"引进来"与"走出去"的桥梁。人文底蕴厚重,武术文化资源丰富等是赋存特征;缺乏品牌意识,文化创意空间不足等是开发困境。建议:树立地域特色品牌;促进武术文化产业互融;加大投资力度,加快专业人才培养;加强多维宣传力度等。
This paper studies the development of the martial arts culture tourism industry in Beijing-Tianjin-Hebei by using the methods of literature reviews and some others.It is believed that the construction of the"Martial arts culture tourism industry circle"of Beijing-Tianjin-Hebei province can not only explore traditional culture resources,spread the charm of national culture,but also enables to increase the employment of martial arts personnel.Besides,it can be used as a bridge between China and the foreign countries on culture exchange of martial arts.The rich culture resources of martial arts and the rich humanities are both the two characteristics,while the lack in brand awareness creativity are predicaments on its development.It is suggested to establish regional characteristic brands,promote the combination between martial arts industry,increase investments and speed up the cultivation on professional talents.Increase the propaganda in variety of ways for the spreading of martial arts.
作者
李凤梅
孟涛
张强
LI Feng-mei;MENG Tao;ZHANG Qiang(Academy of Martial Arts and Performance,Capital University of Physical Education,Beijing 100191,China;Sports group,Shangxinbao Primary School,Beijing 100103,China)
出处
《体育文化导刊》
CSSCI
北大核心
2018年第11期111-114,共4页
Sports Culture Guide
基金
北京市属高校高水平教师队伍建设支持计划高水平创新团队建设计划项目(IDHT20180520)
关键词
体育经济
旅游产业
武术文化
京津冀
sports economics
tourism industry
martial arts culture
Beijing-Tianjin-Hebei
作者简介
第1作者:李凤梅,女,硕士,讲师,研究方向为武术文化传播;通讯作者:孟涛,女,博士,教授,研究方向为武术教育与文化。
