摘要
文章在系统阐释数字经济对文旅融合高质量发展的赋能效应及其通过组织、技术与产品创新等渠道的传导效应基础上,以2011—2020年全国除西藏及港澳台地区之外的30个省份的面板数据为样本进行了实证检验。结果显示:(1)数字经济能够正向赋能文旅融合发展质量,考虑内生性的工具变量回归和稳健性检验后该结论依然成立;(2)数字经济对文旅融合高质量发展的赋能效应存在着地区异质性特征,东部、西部地区的数字经济赋能效应正向显著,而中部地区的赋能效应为正值但不显著;(3)数字经济存在通过组织、技术和产品创新等渠道赋能文旅融合高质量发展的传导效应。基于此,文章从培育数字经济增强文旅融合发展新动能,打造数字文旅平台健全价值共创机制,深化差异化数字文旅发展战略,拓展组织、技术与产品创新传导渠道等方面,提出了促进数字经济赋能文旅融合高质量发展的政策建议。
Following the rapid scientific and technological development in this new era of global industrial transformation,the tourism industry has overcome the severe challenges of the COVID-19 pandemic by taking advantage of new development opportunities.Digital technologies,such as big data,cloud computing,artificial intelligence,and fifth-generation mobile communications have released the huge potential for promoting the development of the high-quality cultural tourism integration.Scholars have explored the benefits of developing and improving the quality of cultural tourism integration in addition to how the digital economy can promote the development of cultural tourism integration.Most existing research has regarded the digital economy as a means to promote the development of cultural tourism integration;however,there is relatively little systematic research on the logical mechanism,transmission channels,and practical paths that enable the high-quality development of cultural tourism integration.Therefore,this paper systematically explores the logical mechanism,direct effects,and transmission mechanisms in the digital economy that promote the development of high-quality cultural tourism integration.The study findings open up the"black box"of developing high-quality cultural tourism integration and help to establish its scientific basis in the digital economy.Based on a systematic explanation of how the digital economy enables the high-quality development and transmission of cultural tourism integration through organizational,technological,and product innovation channels,this paper conducts empirical testing using 2011-2020 panel data from 30 Chinese provinces(excluding Xizang,Hong Kong region,Macao region,and Taiwan of China)and obtains three main findings.First,the digital economy has a positive enabling effect on the development of high-quality cultural tourism integration,which has been verified in benchmark regression,instrumental variable regression,and robustness testing.Second,this enabling effect shows regional differences.For example,East China benefits from its relatively well-developed digital economy and can enjoy the dividends from its high-quality cultural tourism destinations.However,although West China has seen rapid growth in its digital economy,the region also shows a trend of increasing marginal effects from its enabling effect,while the digital economy's enabling trend in Central China still needs to be strengthened.Third,by constructing a transmission channel,that is,"digital economy-organization-technology-product innovationdevelopmental quality of cultural tourism integration,"we find that the digital economy can positively promote the development of high-quality cultural tourism integration by regulating transmission channels for innovation,such as organizational,technological,and product innovation.According to the research conclusions,measures to promote the development of high-quality cultural tourism integration in the digital economy should be taken in the following four areas.First,local governments and cultural tourism departments should deepen their development strategies to integrate the digital economy with the real economy and systematically cultivate new drivers for the development of high-quality cultural tourism integration.Second,a digital cultural tourism platform should be built to optimize the value creation mechanism for the development of high-quality cultural tourism integration.Third,regional heterogeneity characteristics should be combined with the digital economy's enabling effect to implement a differentiated digital cultural tourism development strategy.Fourth,organizational,technological,and product innovation advantages should be cultivated to expand the transmission channels for the development of high-quality cultural tourism integration within the digital economy.
作者
刘英基
邹秉坤
韩元军
余超
LIU Yingji;ZOU Bingkun;HAN Yuanjun;YU Chao(School of Tourism,Henan Normal University,Xinxiang 453007,China;China Tourism Academy,Beijing 100005,China)
出处
《旅游学刊》
CSSCI
北大核心
2023年第5期28-41,共14页
Tourism Tribune
基金
国家社会科学基金艺术学项目“新时代我国红色旅游发展与红色文化传承的融合机制研究”(21BH145)
河南省哲学社会科学规划项目“基于价值共创驱动的河南文化旅游产业高质量发展路径研究”(2022BJJ061)
河南省高等学校哲学社会科学应用研究重大项目“河南省文旅文创融合高质量发展的路径研究”(2023-YYZD-13)共同资助。
关键词
数字经济
赋能效应
文旅融合
高质量发展
digital economy
enabling effect
integrated development of culture and tourism
highquality development
作者简介
刘英基(1975-),男,河南汝南人,博士,教授,研究方向为技术创新、制度质量与产业高质量发展,E-mail:liuchx1229@163.com;通讯作者:邹秉坤(1996—),男,河南新蔡人,硕士研究生;韩元军(1981-),男,山东安丘人,博士,副研究员,研究方向为旅游产业经济,E-mail:yjhan@cnta.gov.cn;余超(1983-),男,河南正阳人,博士,讲师,研究方向为旅游经济高质量发展。
