摘要
UGC(用户生成内容)短视频以较低的操作难度同时满足了用户多元的创作和移动社交需求,引发了一场以移动短视频为核心的“社交革命”,但同时UGC短视频所呈现的新特征也使网络舆情传播面临较大风险。文章以UGC短视频的网络舆情传播为研究对象,运用扎根理论对UGC短视频网络舆情传播生态体系的构成要素进行分析,据此建构舆情传播生态系统模型,并对其传播行为影响因素及舆情管理机制进行深入分析,以期丰富网络舆情传播理论框架,推动短视频网络舆情管理模式创新,为短视频网络舆情传播生态系统的构建及高质量发展提供参考。
UGC(User Generated Content)short videos meet the diverse creative and mobile social needs of users with low operational difficulty,triggering a"social revolution"centered on mobile short videos,but at the same time,the new features that the UGC short videos present also make the dissemination of public opinion on the Internet face greater risks.This paper takes the online public opinion dissemination of UGC short videos as the research object,and uses the grounded theory to analyze the constituent elements of network public opinion dissemination ecosystem of UGC short videos,in order to enrich the theoretical framework of network public opinion dissemination,promote the innovation of network public opinion management model of short videos,and provide reference for the construction and high-quality development of the network public opinion dissemination ecosystem of short videos.
作者
董娜
Dong Na(Guangdong University of Science&Technology Library)
出处
《图书馆》
CSSCI
北大核心
2022年第4期73-81,共9页
Library
基金
2020年国家社科基金项目“文化自信视域下的经典阅读研究”(项目编号:20BTQ009)研究成果之一。
关键词
短视频
舆情传播生态系统
用户生成内容
网络舆情
Short video
Public opinion dissemination ecosystem
User generated content
Network public opinion
作者简介
董娜(1985-),女,广东科技学院图书馆馆员,研究方向:网络舆情传播、智慧图书馆建设。
