风险规避、数字技术使用与农村家庭创业行为被引量：41

Risk Aversion,Digital Technology Use,and Rural Household Entrepreneurial Behavior

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摘要以2017年“中国家庭金融调查”中的10140个农村家庭样本为研究对象,重点分析风险规避、数字技术使用对农村家庭创业行为的影响及数字技术使用在风险规避对农村家庭创业行为影响中所起的调节作用。研究结果表明:风险规避对农村家庭创业行为有显著性影响,风险规避程度越高的农村家庭选择创业的可能性越低;数字技术使用及数字技术使用深度对农村家庭创业行为有显著正向影响,区分了使用功能后发现,数字技术的市场性使用对创业行为的影响高于信息性使用和娱乐性使用;调节效应检验显示,数字技术使用和数字技术使用深度有助于缓解风险规避对农村家庭创业的抑制作用;风险规避对农村家庭生存型创业行为没有显著影响,但对农村家庭机会型创业行为有显著负向影响,数字技术使用对机会型创业的影响高于生存型创业。政府可从短期和长期两方面改善风险规避对农民创业的不利影响。 The paper focuses on the influence of risk attitude,digital technology use on rural households’entrepreneurial behavior and the moderating role of digital technology use in the influence of risk attitude on rural households’entrepreneurial behavior,and conducts empirical tests using 10140 rural households sample survey data.The findings are as follows:first,risk aversion has a significant effect on rural households’entrepreneurial behavior,and rural households with higher risk aversion are less likely to choose entrepreneurship.Second,the use of digital technology and the depth of digital technology use have a significant positive effect on rural households’entrepreneurial behavior,and after distinguishing the use function,it is found that the market-oriented use of digital technology has a higher impact on entrepreneurial behavior than the information-oriented use and entertainment-oriented use.Third,the moderating effect test shows that digital technology use and depth of digital technology use help mitigate the inhibitory effect of risk-aversion on rural household entrepreneurship.Fourth,risk-aversion has no significant effect on rural households’survival-oriented entrepreneurial behavior,but has a significant negative effect on rural households’opportunity-oriented,and digital technology use has a higher effect on opportunity-oriented entrepreneurship than survival-oriented entrepreneurship.The government can improve the negative effects of risk-aversion on farmers’entrepreneurship in both the short and long term.

作者王杰蔡志坚 WANG Jie;CAI Zhi-jian(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)

机构地区南京林业大学经济管理学院

出处《华南农业大学学报（社会科学版）》 CSSCI 北大核心 2022年第2期28-40,共13页 Journal of South China Agricultural University(Social Science Edition)

基金教育部人文社会科学研究规划基金项目(17YJA790004) 江苏高校哲学社会科学研究重点项目(2018 SJZDI099)。

关键词数字技术使用深度数字技术使用功能生存型创业机会型创业 depth of digital technology use digital technology use function survival entrepreneurship opportunity entrepreneurship

分类号 F323.6 [经济管理—产业经济]

作者简介王杰(1995—),男,安徽池州人,南京林业大学经济管理学院博士研究生,主要研究方向为农村发展政策研究。E-mail:wangjie@njfu.edu.cn。