摘要
在平台经济背景下,混合集中成为平台强化其市场进入的必要手段。尽管平台的混合集中能够促进供给端的规模经济效应、范围经济效应和需求端的交易经济效应,但是,其双边市场、跨界生态等特征同样引发了协调效应和单边效应的竞争关注。平台混合集中引发的限制竞争效果,对现行的经营者集中控制规范的精准适用提出了挑战。反垄断执法机构应当以双边市场、数据产品群为核心要素,构建市场结构、市场行为的连贯分析框架;应当适时适用结构性救济措施应对市场结构威胁,辅之以契合数字经济特征行为的救济措施;应当建立对混合集中的追踪复查机制,形成事前、事后监管制度的接轨,并与数据隐私监管机构形成合作执法模式。
Under the context of the platform economy,conglomerate concentrations have become a necessary means for platforms to strengthen their market entry.Although conglomerate concentration of platforms is able to promote the economies of scale and scope in supply-side,and the economies of transactions in demand-side,the characteristics of platforms conglomerate concentration such as two-sided market and transboundary ecosystem have also triggered competition concerns about synergetic effects and unilateral effects.The effects of restricting competition caused by conglomerate concentrations of platforms challenge the precise application of the current undertakings’concentration control rules.It is necessary for the Anti-monopoly law enforcement agency to use core elements such as two-sided market and data product portfolio to build a coherent analysis framework considering market structure and market conduct;to adopt timely structural remedies and behavioral remedies that fit the characteristics of the digital economy responding to market structure threats;to establish a retrospective mechanism for concentrations,combining the pre-regulation rules and the post-regulation rules,and to form a cooperative law enforcement mechanism with data privacy regulatory agencies.
出处
《竞争政策研究》
2021年第6期85-101,共17页
Competition Policy Research
关键词
平台
混合集中
经营者集中控制
平台经济
竞争效果
Platform
Conglomerate Concentration
Concentration of Undertakings
Platform Economy
Competition Effects
