摘要
网络关注度是长征主题红色旅游资源影响力的虚拟映射。文章基于搜索引擎、社交APP和旅游网站数据,提出红色旅游资源关注度倾向强度模型,构建长征主题红色旅游资源关注度的空间关联网络,通过社会网络分析法探讨省级与个体景区两个层面空间关联网络结构特征,并借助二次指派程序法分析其形成机制。研究发现:(1)2010—2019年长征主题红色旅游资源网络关注度呈阶段性上升趋势,空间上呈现温点类型多冷点和热点类型少的“钟形分布”结构,且温点类型是关注度上升和差异分化的主要诱因;(2)省级层面空间网络关联密度呈“二次型”上升态势,而网络关联度表现出平缓下降的良性态势,四大功能板块之间联通的正外部性效应逐渐凸显;(3)个体景区层面空间网络结构呈现热点类型、温点类型和冷点类型景区“核心-边缘”分布特征,热点类型景区处于中心地位,而冷点类型景区则处于边缘地带,温点类型景区发挥桥梁作用,且实际旅游流亦验证了结论的可靠性;(4)长征主题红色旅游资源关注度空间关联网络的形成受多维因素共同推动,创新发展、协调发展、绿色发展、共享发展、文旅资源的地区差异对长征主题红色旅游资源关注度空间关联网络的形成具有显著影响。
Network attention virtually maps the influence of Long-March-themed red tourism resources.Based on the multiple data of search engines,social apps and tourism websites,this research proposed a tendency intensity model of red tourism resources attention,built a Network correlation space for it,explored the spatial network structure characteristics of the overall provincial and individual red classic scenic spots with social network analysis method,and analyzed its formation mechanism with the aid of the secondary assignment procedure method.The results show:(1)from 2010 to 2019,the attention of the Long March theme red tourism resources showed a phased upward trend in a“bell-shaped distribution”structure with more warm spots than cold ones,and the types of warm grips between provinces are the main cause of rising attention and differentiation;(2)the overall spatial network correlation density at provincial level has shown a“quadratic”upward trend while the network correlation degree a benign trend of gradual decline,and positive external effects of the connectivity between the four major functional sectors have gradually become prominent;(3)the individual spatial network structure of classic red scenic spots presents a“core-periphery”distribution of hot spot types,warm spot types,and cold spot types with the hot type at the center and the cold at the edge while the warm type plays a bridge role,and the actual tourism flow also verified the reliability of the conclusion;(4)the formation of the spatial network of the attention of Long-March-themed red tourism resources is jointly promoted by multi-dimensional factors.With significantly influenced by regional differences in innovative development,shared development,cultural tourism resources,coordinated cooperation,and in green development as well.
作者
张新成
梁学成
高楠
王琳艳
ZHANG Xincheng;LIANG Xuecheng;GAO Nan;WANG Linyan(School of Economics and Management,Northwest University,Xi’an 710127,China;.College of Culture Tourism,Shanxi University of Finance and Economics,Taiyuan 030031,China;School of Economics and Management,Xi’an University of Technology,Xi’an 710054,China)
出处
《旅游科学》
CSSCI
北大核心
2021年第3期1-23,共23页
Tourism Science
基金
国家社会科学基金项目“乡村振兴战略背景下乡村旅游公共服务供给机制创新研究”(19BGL141)
教育部人文社会科学研究项目“丝绸之路经济带省域旅游供给要素结构耦合与优化路径研究”(20YJC790077)。
关键词
长征
红色旅游
关注度
空间网络结构
The Long March
red tourism
attention
spatial correlation network
作者简介
张新成(1992-),男,西北大学经济管理学院博士生,研究方向为旅游经济运行,E-mail:reddblue123@163.com;通讯作者:梁学成(1969-),男,博士,西北大学经济管理学院教授,博导,研究方向为文化旅游产业与管理,E-mail:liang-mail@163.com;高楠(1982-),男,博士,山西财经大学文化旅游学院教授,博导,研究方向为旅游目的地运营与管理;王琳艳(1993-),女,西安理工大学经济与管理学院博士生,研究方向为旅游市场开发与规划。
