摘要
以郑州市为例,通过携程和马蜂窝网站获取2017年4月至2022年4月郑州市“旅游数字足迹”,借助社会网络分析方法和Ucinet软件,对郑州市旅游流的时空分布和网络结构特征进行了深度探究。研究表明:郑州市旅游客流时间分布具有差异性,其旅游流网络在空间上核心-边缘特征显著,旅游流整体网络密度低且网络节点发展不均衡,各个节点间旅游流动性不强,旅游联系不紧密。基于以上结论,有针对性地提出了实施差异化的旅游服务供给策略、提高边缘节点的可进入性、打造核心-边缘节点间相联结的精品旅游线路以及强化区域内部旅游协作的对策建议。
Taking Zhengzhou as an example,this study obtained the“tourism digital footprint”of Zhengzhou from April 2017 to April 2022 through the websites of Ctrip and Hornet’s Nest.With the help of social network analysis method and Ucinet 6.0 software,this study conducted an in-depth exploration of the spatial and temporal distribution and network structure characteristics of the tourism flow in Zhengzhou.The research shows that the time distribution of tourist flow in Zhengzhou is different;its tourism flow network has a significant feature of“core-edge”in space;the overall density of tourism flow network is low;the development of network nodes is not balanced;the tourism mobility among each node is not strong,and the tourism connection is not close.Based on the above conclusions,this study puts forward countermeasures and suggestions such as implementing differentiated tourism service supply strategies,improving the accessibility of edge nodes,creating high-quality tourism routes connected between“core-edge”nodes,and strengthening intra-regional tourism cooperation.
作者
田云霞
吕晓玉
TIAN Yun-xia;LÜ Xiao-yu(Tourism College,Northwest Normal University,Lanzhou 730070,China)
出处
《郑州师范教育》
2024年第2期86-92,共7页
Journal of Zhengzhou Normal Education
基金
国家自然科学基金“粗糙集与模糊集结合的民族地区乡村旅游扶贫精准识别研究”(41661107)
甘肃省社科规划委托项目“文化强省建设指标评价体系研究”(2021WT008)
2022年度甘肃长城长征国家文化公园建设专项课题(长征项目)“甘肃境内长征标志性项目建设研究”
关键词
数字足迹
旅游流
网络结构
郑州
digital footprint
tourism flow
network structure
Zhengzhou
作者简介
田云霞(1995—),女,甘肃陇西人,西北师范大学硕士研究生,主要研究方向:旅游地理。
