摘要
红色研学旅行是文旅融合的典型代表,运用昂普理论,分析了甘肃省红色研学旅行的开发资源R性、市场M性和产品P性,从研学主题设计和研学线路开发两个方面,构建了甘肃省红色研学旅行产品开发设计思路,从运营模式建设、健全组织体系、扩大舆论宣传等方面,针对性地提出了甘肃省红色研学旅行产品开发建议.
Red study travel is a typical representative of the integration of culture and tourism.Based on the RMP theory,this paper analyzes the resources,market and products of the red study travel in Gansu Province.From the two aspects of research theme design and research route development,this paper constructs the development and design ideas of red study travel products in Gansu Province,and puts forward some suggestions on the development of red study travel products in Gansu Province from the aspects of the construction of operation mode,the improvement of organization system and the expansion of public opinion propaganda.
作者
蔡国英
赵继荣
马金莲
简富缋
CAI Guo-ying;ZHAO Ji-rong;MA Jin-lian;JIAN Fu-hui(School of Tourism,Lanzhou City University,Lanzhou Gansu 730070;Academy of Fine Arts and Design,Lanzhou University of Arts and Science,Lanzhou Gansu 730000;College of Resources and Environmental Sciences,Gansu Agricultural University,Lanzhou Gansu 730070)
出处
《甘肃高师学报》
2021年第2期51-54,共4页
Journal of Gansu Normal Colleges
基金
2020年度甘肃省人文社会科学一般项目“文旅融合视角下甘肃红色研学旅行产品开发研究”(20ZC04)
2019年度甘肃省哲学社会科学规划项目“产业融合视角下甘肃省传统村落品牌建设研究”(19YB064).
关键词
昂普理论
红色研学旅行产品
旅游资源分析
旅游市场分析
旅游产品分析
RMP theory
red study travel product
tourism resources analysis
tourism market analysis
tourism products analysis
作者简介
蔡国英(1978-),女,甘肃白银人,博士,副教授.研究方向:旅游经济与景区管理.
