摘要
[目的/意义]研究微博信息情绪类型对用户分享意愿的影响,对控制情绪信息在微博上的传播,营造清朗的网络空间、遏制网络负能量传播提供参考。[方法/过程]从情绪感染理论和信息加工理论的角度出发,通过3个基于热点事件微博信息的角色-情景模拟实验考察了信息情绪类型对用户分享意愿的影响。[结果/结论]研究发现,用户分享的意愿受到信息情绪类型的影响,且积极情绪(vs.消极情绪)信息的分享意愿更高;兴趣在信息情绪类型对分享意愿的影响中有显著的中介作用,且这一作用受到信息获取方式调节:主动获取(vs.被动获取)下,用户的兴趣更强,进而分享意愿更强。研究结论可为诸如微博等社交媒体平台如何采用情绪分析等人工智能手段,制定消极情绪信息传播的相关管控措施提供一定的思路和借鉴。
[Purpose/Significance ]Studying the influence of microblog types of information emotion on the user's willingness to share can provide reference for controlling the spread of emotional information on microblog, creating a clear network space, and restraining the network negative energy transmission.[Method/Process ]From the perspectives of emotional contagion theory and information processing theory, three role-scenario simulation experiments based on hot-event microblogging information were conducted to investigate the influence of information emotional types on user's willingness to share information.[Result/Conclusion ]The results show that, user's willingness to share information is influenced by the type of information emotion, and the willingness under positive emotions (vs. negative emotions) to share information is higher;Interest plays a significant mediating role in the influence of information emotional type on sharing intention, and this role is regulated by the way of information acquisition: under the active acquisition (vs. passive acquisition), user's interest is stronger, and then the sharing intention is stronger.The conclusions can provide some ideas and reference ofr social media platforma,such as micro-blog,how to use artifical intelligence tools to formulate relevant control measures for negative emotional informational dissemination.
作者
张洪
蒋婷
万晓榆
盛海刚
Zhang Hong;Jiang Ting;Wan Xiaoyu;Sheng Haigang(School of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065;Huaxin Consulting Design and Research Institute Co.,Ltd. Hangzhou 310014)
出处
《情报杂志》
CSSCI
北大核心
2019年第5期169-176,共8页
Journal of Intelligence
基金
国家社会科学基金项目"新兴信息消费的环境评估及治理研究"(编号:15XGL024)
重庆市社会科学规划一般项目"重庆市新兴信息消费的环境评估及治理研究"(编号:2015YBGL111)研究成果之一
关键词
信息情绪类型
分享意愿
微博信息
信息获取方式
types of information emotion
willingness to share
microblog information
information acquisition method
作者简介
张洪(ORCID:0000-0003-1278-8280),男,1972年生,博士研究生,讲师,研究方向:复杂网络、在线行为分析;蒋婷(ORCID:0000-0003-4078-4068),女,1996年生,硕士研究生,研究方向:信息消费、用户行为;万晓榆(ORCID:0000-0001-7875-7175),男,1963年生,博士,教授,研究方向:通信企业管理、信息消费;通信作者:盛海刚(ORCID:0000-0002-1578-7358),男,1992年生,硕士,华信咨询设计研究院有限公司分析师,研究方向:大数据分析.
