摘要
平台型企业作为互联网时代的新型组织形态,要求运用互联网思维从组织结构、公司战略与管理方式等方面重新建构企业的运作机制和发展逻辑。本文通过对海尔集团的案例分析,揭示了平台型企业的产生条件、建构过程及其运作机制。研究表明,平台型企业建构了各方基于利益与兴趣的生态社群,而顾客驱动下的开放边界、员工自治的权力倒逼体系、全员契约的内部市场制度,以及自由联盟的社群演化机制,则使平台型企业形成上下协同、内外联动的自组织机制。本研究对于中国企业整合内外部资源进行协同创新,通过"制造业+互联网"促进传统制造企业转型升级,以及通过大型企业集团孵化小微企业来推行创新、创业政策具有重要现实意义和政策启示。
As a new form of organization in the Internet era, platform organization requires the using of internet thinking to reconstruct the operational mechanism and development logic of enterprises under the change of organizational structure, company strategy, and management methods. This article reveals the production conditions, construction process and operation mechanism of platform organization through experience analysis of Haier, showing that platform organization will construct an ecological community basing on interests of all parties. Besides, customer-driven open boundaries, the power repression system for employee autonomy, the internal market system for full-person contracts, and the evolution of the free coalition community, will enable platform enterprises to form a self-organizing mechanism in which they collaborate from top to bottom and from inside to outside. This research has important practical significance and policy implications for Chinese enterprises integrating internal and external resources for collaborative innovation, promoting the transformation and upgrading of traditional manufacturing enterprises through the "Internet + manufacturing industry," and incubating small enterprises with the help of large-scale enterprise groups.
作者
胡国栋
王晓杰
HU Guo-dong;WANG Xiao-jie(School of Business Administration,DUFE,Dalian 116025,China;Haier Model Research Institute,HAIER,Qingdao 266101,China;Business School,UIBE,Beijing 100029,China)
出处
《中国软科学》
CSSCI
CSCD
北大核心
2019年第3期143-152,共10页
China Soft Science
基金
国家自然科学基金青年项目"<贞观政要>与领导纳谏行为:基于经典诠释的本土化理论建构"(71702024)
国家自然科学基金面上项目"网络创新视域下有意识的知识溢出
知识创造与创新集群衍生机制:理论与实证研究"(71472028)
国家社会科学基金重大招标项目"新组织理论和组织治理研究"(11&ZD153)
关键词
海尔模式
互联网思维
平台型企业
自组织机制
Haier Model
Internet thin king
platform enterprises
self-organizing mechanism
作者简介
胡国栋(1983-),男,山东荷泽人,东北财经大学工商管理学院副教授,海尔集团海尔模式研究院副院长、特约研究员,西安交通大学管理学院博士后,研究方向:管理哲学与组织理论.