摘要
"互联网+"概念的提出促进了市场环境变革,农产品的消费需求、质量安全信息传播方式以及市场竞争模式发生了改变,引发了农产品价值供应链的重构。以模块化、社群为基础的新型农产品产业组织模式在网络时代展现出较传统模式更强的生命力。当然,农产品产业组织模式的转型升级也面临着诸如适应风险、市场风险、监管风险等问题,在其发展过程中要注重政府作用发挥,并分阶段发展,设计科学合理的运行机制。
The emergence concept of"Internet+"has stimulated the transformation of the market environment,the demand of agricultural products consumption,ways of disseminating quality and safety information,and the shifting pattern of market competition,which has contributed to the reconstruction of agricultural product value supply chain.The novel agricultural product industry organization model based on modularization and community shows a stronger vitality than the traditional model in the network age.There is no denying that the transformation and upgrading of the agricultural product industry organization model is confronted with many challenges,such as adaptation risk,market risk,and regulatory risk.Hence,in the process of its development,this article suggests to highlight the function of government role,to advance the mode in stages and to design a scientific and rational operation mechanism.
出处
《中国食品安全治理评论》
2020年第1期158-175,258,共19页
China Food Safety Management Review
基金
国家社会科学基金一般项目“高质量发展目标下新型农业经营主体的产业链协同机制研究”(项目编号:19BGL150)的阶段性成果
关键词
“互联网+”
农产品
价值链重构
模块化
社群平台
"Internet+"
Agricultural Products
Value Chain Reconstruction
Modularization
Community Platform
作者简介
于仁竹,山东财经大学工商管理学院教授,硕士生导师,主要研究领域为农产食品产业组织、农产品质量安全管理。
