摘要
新兴网络媒体的发展,激发了公众参与舆论监督的积极性,强化了相关主体的舆情风险性。本文以我国2015年第一季度的舆情热点事件为研究对象,采用因子聚类分析方法,运用spss17.0软件,对这些事件的舆情风险从低到高分为四类,并对每类从政府认同度、悲观度与舆论共识度、网民积极和理性因子四个方面分析其特点。结果表明:我国2015年第一季度的舆情风险普遍较高,应对主体必须切实提升舆情风险意识和应对能力。
The development of the emerging online media have stimulated the enthusiasm of the public to participate in the supervision of public opinion and strengthened the risk of public opinion of related bodies. Focusing on the first quarter of 2015 public opinion hot issues in our country, this paper adopts factor-cluster analysis method and spssl7.0 software to analyze the risk of these events public opinion that are divided into four categories from low to high and each type is analyzed its characteristics from the government recognized degree, pessimism and esteemed opinion consensus degree, netizens positivity, and rational factors four aspects. The results show that the first quarter of 2015 the risk of public opinion generally high in our country and the main bodies must promote public opinion risk consciousness and coping ability.
出处
《情报科学》
CSSCI
北大核心
2016年第7期76-80,85,共6页
Information Science
基金
山西省软科学研究项目(2014041005-2)
山西省高校人文社科重点研究基地项目(2015320)
关键词
舆情风险
因子分析
聚类分析
risk of public opinion
factor analysis
cluster analysis
作者简介
路枝芳（1991-），女，山西盂县人，硕士研究生，主要从事决策科学研究．
