摘要
[目的/意义]研究大数据环境下多媒体网络舆情信息传播要素和运行机理,为相关部门加强网络舆情信息监管提供参考。[方法/过程]以大数据技术、舆情理论、信息传播理论为基础,对大数据环境下多媒体网络舆情的特征进行分析,深入探讨大数据环境下多媒体网络舆情传播的主体、客体、媒体、本体、空间5个要素,在此基础上重点归纳总结大数据多媒体网络舆情传播机理,并构建传播机理的总体关系架构。[结果/结论]揭示多媒体技术环境下网络舆情信息传播的内在运行规律,为大数据环境下多媒体网络舆情信息传播的研究提供新视角。
[ Purpose/significance ] The analysis on dissemination elements and operational mechanism of the multi- media network public opinion under the big data environment, plays an important role for relevant departments to strength- en their supervision of network public opinion. [Method/process]Based on the big data technology, public opinion theo- ry, information dissemination theory, this paper analyzes the characteristics of multimedia network public opinion under the big data environment. Then it deeply studies five elements of multimedia network public opinion, which include sub- ject, object, media, ontology and space. Finally, it summarizes the operational mechanism of multimedia network public opinion for big data, and constructs the general relationship frame of inner operating mechanism. [ Result/conclusion ] The results reveal the internal operating rules of the dissemination of network public opinion information under the environment of multimedia technology, and provides a new perspective for the research on the multimedia network public opinion.
出处
《图书情报工作》
CSSCI
北大核心
2015年第21期38-44,62,共8页
Library and Information Service
基金
国家自然科学基金面上项目"大数据环境下多媒体网络舆情信息的语义识别与危机响应研究"(项目编号:71473101)研究成果之一
关键词
网络舆情信息传播
大数据
多媒体
运行机理
network public opinioninformationdissemination multimedia operational mechanism
作者简介
作者简介：黄微（ORCID：0000—0003—0448—9563），教授，博士生导师，E-mail：hw9009@sohu．com
李瑞（ORCID：0000-0002-1080-0912），博士研究生
孟佳林（ORCID：0000-0001-7427-2074），助教，硕士研究生。
