网上购物顾客感知价值构成研究被引量：22

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摘要在对顾客感知价值理论研究成果回顾和分析的基础上,建立了网上购物的顾客感知价值构成模型。网上购物顾客感知价值表现为顾客信任感知价值和顾客满意感知价值,通过对其每个构成要素及要素之间关系的分析,提出该模型对我国购物网站建立顾客忠诚的一些启示。

作者孙强司有和

机构地区重庆大学经济与工商管理学院

出处《科技管理研究》 CSSCI 北大核心 2007年第7期185-187,共3页 Science and Technology Management Research

关键词网上购物顾客感知价值顾客忠诚

作者简介孙强（1981-），男，汉族，甘肃灵台人，硕士研究生，研究方向为客户关系管理、电子商务；司有和（1945-），男，汉族，安徽含山人，教授，博士生导师，研究方向为企业信息管理。

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