摘要
从感知价值驱动因素切入,通过对中美民宿消费者购买意影响因素的实证比较分析,揭示了中美民宿购买意愿影响因素的一般规律和区域差异特征:①中美在线民宿短租普及率的差异,美国民宿消费的普及率要高于中国;②中美在线民宿短租分布地的差异,美国民宿的分布地要比中国多元;③中美在线民宿短租影响购买意愿的驱动因素的差异,对中国民宿消费者购买意愿影响最大的驱动因素是信任感知,其次是功能感知,再次是体验感知,对美国民宿消费者购买意愿影响最大的驱动因素是体验感知,其次是信任感知,再次是功能感知。
This study from the perceived value drivers,by comparing the empirical analysis of the influence factors of purchase intention between the online B&B short-term rental customers in China and the United States,to reveal some rules and the regional difference,which can influence the purchase intention of B&B in China and the United States.The first point is the difference of penetration,the penetration of the consumption of B&B short-term rental in the United States is higher than its in China.The second point is the difference of distribution,the distribution of B&B short-term rental in the United States is more multivariant than its in China.The third point is the difference of extent,the extent of the purchase intention impact of the perceived value drivers in China,in order"perceived trust,perceived function,perceived experience",and in the United States,in order"perceived experience,perceived trust,perceived function".
作者
刘颖洁
LIU Yingjie(Tourism College,Hunan Normal University,Changsha 410081,Hunan,China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2020年第1期234-240,共7页
Economic Geography
基金
国家留学基金委公派留学项目(CSCNO.201606725030).
关键词
分享经济(共享经济)
在线民宿短租
感知价值
购买意愿
在线购买
旅游业
sharing economy
online B&B(Bed and Breakfast)short-term rental
perceived value
purchase intention
online purchase
tourism industry
作者简介
刘颖洁(1982—),女,湖南衡南人,博士,副教授,硕士生导师。主要研究方向为旅游及酒店管理。E-mail:liuyj@hunnu.edu.cn。
