摘要
政治安全是国家安全的核心,大数据技术的发展给政治安全增加变数。"大数据杀熟"是网络平台利用自身与用户之间的信息不透明和不对称,主观上故意实施与用户真实消费意愿相悖的价格歧视与欺诈行为。数字经济时代网络平台的"大数据杀熟"行为更加隐秘和复杂,利用大数据技术构建寡头垄断势力将工具理性与经济利益置于伦理规范和社会责任之上,导致一系列的伦理问题和政治安全风险。政治传播主体在引导社会舆论的同时培养网络舆论主体的政治认知、政治认同与政治价值。深度伪造解构政治认知,深度伪造使真相与现实脱节并颠覆公众对现实的理解导致深度欺骗,削弱公众对网络平台的信任度进而造成对政治认知的信任危机。数据崇拜解构政治认同,数据崇拜导致客观世界的碎片化并遮蔽政治世界,剥夺人的主体性地位的同时强化算法偏见并加剧社会不平等与公众政治认同的消解。数字劳工解构政治价值,具有透明性的数字劳工和抗争主体正在解构以自由、平等与公平为核心的政治价值,用户的隐私数据与情感活动等因素被技术和资本商品化为数字经济中的生产实践。
Political security is the core of national security,and the development of big data technology adds more variablesto the political security."Big data-based price discrimination"refers to the online platform taking advantage of the opaque and asymmetrical information between itself and users,and subjectively and deliberately implementing price discrimination and fraud against users’real consumption intention.In the era of digital economy,the"big data-based price discrimination"of network platforms is more secret and complex.The oligopolypower constructed by big data puts instrumental rationality and economic interests above ethical norms and social responsibilities,leading to a series of ethical problems and political security risks.The main body of political communication molds the political cognition,political identity and political value of the main body of network public opinion while guiding the public opinion.Deep falsification which deconstructs political cognition,disconnects the truth from reality and subverts the public’s understanding of reality.It leads to deep deception,which weakens the public’s trust in the network platform and causes atrust crisis in political cognition.Data worship which deconstructs political identity,leads to the fragmentation of the objective world,deprives people of their subjectivity,strengthens algorithmic bias and aggravates social inequality and the dissolution of public political identity.Digital labor deconstructs political values.Invisible digital labor and protest subjects are deconstructing political values whose cores include freedom,equality and fairness.Factors such as users’private data and emotional activities are commercialized into production practices in the digital economy by technology and capital.
作者
张爱军
王芳
Zhang Aijun;Wang Fang
出处
《未来传播》
CSSCI
2021年第2期46-51,124-125,共8页
Future Communication
基金
国家社会科学基金一般项目“网络政治意识形态传播规律研究”(18BZZ017)。
作者简介
张爱军,男,教授,博士生导师;王芳,女,硕士研究生。
