摘要
近年来,我国高等教育在取得新发展的同时,也面临一些新问题,传统的教学方式难以满足教育改革的需要,教学改革迫在眉睫。该文探索性地将学习通和“对分课堂”两种模式结合应用到《市场营销》教学中,以学生为研究对象,采用问卷调查法对两种模式相结合的应用效果进行评价,为进一步提升学生的学习能力、探索混合式教学促进《市场营销》教学范式的改革提供借鉴和参考。
In recent years,China’s higher education has made new development,but also faces some new problems.The traditional teaching method is difficult to adapt to the development of education,and the teaching reform is imminent.This paper tentatively applies the two modes of chaoxing and The PDA Class to the teaching of marketing,takes students as the research object,and uses the questionnaire method to evaluate the application effect of the combination of the two modes,so as to provide reference for further improving students’learning ability and promoting the reform of teaching methods.
作者
雷蕾
LEI Lei(Henan University of Economics and Law,Zhengzhou Henan,450046,China)
出处
《创新创业理论研究与实践》
2022年第7期120-122,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
2019年河南财经政法大学校级教改课题“混合式教学模式在《市场营销》课程的应用研究”(编号:57号)
河南省高等学校青年骨干教师培养计划(2019GGJS118)
作者简介
雷蕾(1981-),女,河南项城人,博士,副教授,研究方向:市场营销。
