摘要
在PBL模式下,所有的学习活动是围绕问题而展开,通过问题的讨论来引导学生掌握学习内容,激发学生的自主学习动力。以此为基础构建的市场营销原理课堂模式,逆转了知识传授与知识内化过程,将以教师为中心转为了以学生为中心,通过课前、课中、课后的不同教学设计,完善市场营销原理全英文教学方法。分析结果表明,在以问题为导向的PBL课堂教学模式下,学生整体成绩明显提高,学生的满意度较高,相较于传统教学法,具有一定的优势。
In the PBL mode,all learning activities are carried out around problems.Through the discussion of problems,students can be guided to master the learning contents and stimulate their self-learning motivation.The teaching model of marketing principles constructed on this basis has reversed the process of knowledge transfer and knowledge internalization,and has changed from teacher centered to student-centered.Through different teaching designs before,during and after class,the teaching methods of marketing principles have been improved.The analysis results show that under the problem-oriented PBL classroom teaching mode,the students’overall performance has been significantly improved,and the students’satisfaction is higher.Compared with the traditional teaching method,this model has certain advantages.
作者
阮尹
RUAN Yin(School of Economics and Management,Zhejiang University of Science and Technology,Hangzhou Zhejiang,310008,China)
出处
《创新创业理论研究与实践》
2023年第2期143-147,共5页
The Theory and Practice of Innovation and Enterpreneurship
基金
浙江科技学院教学改革研究项目“研讨式翻转课堂在《市场营销学》全英文授课课程中的应用研究”(项目编号:2020-j25)的阶段性研究成果
关键词
PBL
翻转课堂
自主学习
研讨式教学
市场营销原理
全英文授课
PBL
Flipped classroom
Self-regulated learning
Discussion-based teachng
Principle of marketing
Teaching in English
作者简介
阮尹(1973-),女,浙江杭州人,硕士,副教授,研究方向:国际贸易。
