摘要
企业在危机情境下发布危机公关声明(CPR声明)是与利益相关者进行互动、修复企业信任的重要措施。研究基于自建语料库,借助LancsBox语料分析软件,对比分析中美企业CPR声明中的互动式元话语,考察其信任修复话语策略。研究发现,美企互动式元话语的使用显著多于中企,增强语和自我指称语的使用频次差异最明显;中企比美企更加注重强调正面来构建能力的信任修复话语策略,美企更多使用中和负面来凸显诚信和诉诸情感来传达善意的信任修复话语策略。以上差异可归结于中美两国在语言风格和语境文化上的差异。本研究可为中企提升CPR声明表达质量提供参考,也可为信任修复话语研究提供有益启示。
Issuing a crisis public relations statement(CPR statement)in a crisis situation is an important measure to interact with stakeholders and restore corporate trust.Based on the self-built corpus,this paper applies corpus analysis software LancsBox to compare interactional meta-discourse resources in Chinese and American corporate CPR statements and analyze their trust repair discourse strategies.The results show that the interactional meta-discourse is used more in American corporates than in Chinese corporates,the frequency differences in boosters and self-mentions are most obvious.Compared with American corporates,Chinese corporates favor the discourse strategy of trust repair that emphasizes the positive to improve ability,while American corporates incline to use the discourse strategy of trust repair that neutralizes the negative to highlight integrity and appeals to pathos to convey benevolence.The reasons for the above differences can be attributed to the differences in language style,context and culture between China and America.This study has some implications for improving the quality of Chinese CPR statements and the trust repair discourse studies.
作者
黄慧
易平理
HAUNG Hui;YI Ping-li
出处
《天津外国语大学学报》
2023年第5期77-88,112-113,共14页
Journal of Tianjin Foreign Studies University
基金
江西省学位与研究生教育教学改革研究一般项目“以学习共同体为依托的商务英语研究生科研创新能力培养模式研究与实践”(JXYJG-2021-046)
关键词
信任修复
危机公关声明
互动式元话语
话语策略
trust repair
CPR statement
interactional meta-discourse
discourse strategy
作者简介
黄慧,教授,博士,博士生导师,研究方向:商务英语、教师教育;易平理,硕士生,研究方向:商务英语、话语分析
