摘要
随着媒体技术的快速发展,作为媒介伴随物的“媒介化信任”的意义也在不断拓展和延伸,地方民众对媒介的信任将会对社会秩序的维持和治理功能的提升带来重要的影响。因此,本文尝试探索在媒介化社会的背景下,县级融媒体如何引导受众建立匹配的媒介信任、构建完善的信任机制,在实现基本传播价值的同时发挥舆论治理乃至社会治理的功效,期望为今后县级融媒体的社会治理功能实现提供参考性的意义。
With the rapid development of media technology,the meaning of“mediatization trust”has been expanded and extended.The local people's trust in the media will have an important impact on the maintenance of social order and the enhancement of governance functions.Therefore,this paper aims to explore how county-level converged media can guide the audience to build up matching mediatization trust,construct the sophisticated trust mechanism,so as to realize the basic communication value and play the efficacy of public opinion governance and social governance at the same time,hoping to provide reference significance for the realization of social governance function of county-level converged media in the future.
作者
付晓光
谢雨晗
Fu Xiaoguang;Xie Yuhan
出处
《中国新闻传播研究》
2022年第6期69-84,共16页
China Journalism and Communication Journal
基金
教育部人文社会科学研究一般项目“县级媒体融合与新时代基层社会治理研究”(项目编号:21YJC860006)的阶段性成果
关键词
媒介化信任
媒介治理
县级融媒体
mediatization trust
media governance
county-level converged media
作者简介
付晓光,中国传媒大学电视学院教授、博士生导师;谢雨晗,中国传媒大学电视学院2022级国际新闻学专业硕士研究生
