摘要
在社会对多样化英语人才的需求中,ESP语言测评的重要因素——顾客满意度——不容忽视,它在ESP课程教学质量提升中起着至关重要的作用。然而,地方高校的ESP语言测评常常等同于通用大学英语测试,局限于语言知识和三言两语式的语言能力,ESP语言使用者的语用能力还远远满足不了消费者需求。本次实证研究的对象为2019年在辽宁省旅游的外国游客,语言服务主体为我省地方高校的在校大学生。本文通过问卷调查及随机访谈的数据分析,认为顾客满意度是ESP语言测评的重要指标,顾客满意度与ESP语言测评存在显著相关关系。本文通过对顾客满意度和ESP语言测评现状的分析,针对旅游英语提出"顾客满意度导向下的"语言测评维度、语言测评路径、语言测评标准的创新思路。本研究旨在关注辽宁省地方高校ESP语言测评的有效性,从而提高ESP课程教学质量。
With the demand for diversified English talents in present society, the significant factor that cannot be neglected in ESP language testing and assessment is Customer Satisfaction(CS), which is indispensable for the workplace and plays a crucial role in improving the quality of ESP teaching. So far, however, ESP language testing and assessment in local universities is still often an equivalent to the test of English for General Purpose(EGP), and is constricted to linguistic knowledge and language competence. The pragmatic competence of ESP language users fails to meet the needs of customers. The objects of this empirical study are the foreign tourists traveling in Liaoning Province in 2019. The subjects offering ESP service are the students from a local university in Liaoning Province. Based on the data analysis of the questionnaire surveys and random interviews, the paper suggests that CS is the vital indicator of ESP language testing and evaluation, with which CS is significantly correlated. By ways of analyzing CS and the present situation of ESP language testing and assessment, three innovative ideas for the evaluation of tourism English are proposed: "CS-oriented" dimension, route and standard of language testing and assessment. The purpose of this study is to focus on the effectiveness of ESP language testing and assessment in the local university in Liaoning Province, so as to promote the quality of ESP teaching.
出处
《中国ESP研究》
2021年第1期-,共9页
Chinese Journal of ESP
基金
辽宁省教育科学规划2020年度立项课题“旅游英语课程考评体系构建:ESP语言测评视角”的阶段性研究成果
关键词
顾客满意度
ESP语言测评
旅游英语
语用能力
ESP课程教学质量
customer satisfaction
ESP language testing and assessment
English for Tourism
pragmatic competence
ESP teaching quality
作者简介
林竹梅,辽东学院应用外语学院教授,研究方向:ESP语言与教学研究﹑跨文化对比研究,通信地址:辽宁省丹东市元宝区文化路325号,邮编:118001,电子邮箱:17758572@qq.com
