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数字化转型背景下农村电商人才的技能需求与培养模式研究 被引量:2

Research on the Skill Demand and Cultivation Mode of Rural E-Commerce Talents in the Context of Digital Transformation
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摘要 在我国数字经济的发展浪潮中,电子商务已成为驱动农村经济增长的重要引擎。随着数字化转型的加速推进,农村电商人才的培养与发展问题愈发凸显其重要性。本文旨在深入探讨数字化转型与农村电商人才发展之间的内在联系,分析其对农村电商人才培养产生的深远影响,并细致梳理当前农村电商人才培养的现状与面临的挑战。在此基础上,本文将提出一系列针对性策略与方法,以期为促进农村电商人才的全面发展和乡村振兴战略的深入实施提供有益参考。In the development wave of China’s digital economy, e-commerce has become an important engine driving rural economic growth. With the acceleration of digital transformation, the cultivation and development of rural e-commerce talents has increasingly highlighted its importance. The purpose of this paper is to explore the intrinsic connection between digital transformation and rural e-commerce talent development, analyze its far-reaching impact on rural e-commerce talent cultivation, and meticulously sort out the current situation of rural e-commerce talent cultivation and the challenges it faces. On this basis, this paper will put forward a series of focused strategies and methods, with a view to providing useful references for promoting the comprehensive development of rural e-commerce talents and the in-depth implementation of rural revitalization strategy.
出处 《电子商务评论》 2025年第2期1114-1120,共7页 E-Commerce Letters
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