摘要
在连续3年休闲农业调查研究的基础上,系统分析了休闲农业发展现状与投资特征,进行了休闲农业投资环境的SWOT分析,并提出了基于SWOT分析的休闲农业投资对策建议,包括跨越式发展策略、转型升级发展策略、多向投资发展策略和防御型发展策略。
Current situation of leisure agriculture development and investment characteristics were analyzed based on the leisure agriculture survey for three consecutive years. A SWOT analysis was conducted on leisure agriculture investment environment. Suggestions on leisure agriculture investment were presented based on SWOT analysis. They were leap-forward development strategy,transformation and upgrading of development policies,more investment and development policy and defense strategy.
出处
《农业工程》
2014年第2期95-99,共5页
AGRICULTURAL ENGINEERING
基金
全国休闲农业摸底调查与分析(农办企[2011]1号)
湖南省大学生研究性学习与创新性实验计划项目(项目编号:2011-14-4)
关键词
休闲农业
乡村旅游
投资环境
SWOT分析
Leisure agriculture,Rural tourism,Investment environment,SWOT analysis
