摘要
城市是传播的媒介,媒介传播又重塑着城市。自21世纪以来,社交媒体在全球范围的快速普及对城市社会空间的重构和绅士化产生了显著影响,然而既有研究对其作用机理鲜有关注。文章选取南京网红街区南台巷为案例,并以小红书为社交媒体代表,对社交媒体介入下的商业绅士化发生过程、形成机制及综合效应进行深入分析。研究发现:社交媒体深度参与商业绅士化的发生过程。一方面,社交媒体为商家提供可复制的网红审美与商业模式,并作为商家自我营销的平台,提升绅士化发生概率;另一方面,消费者受社交媒体影响进行跟风式打卡、话语投资,加速商业绅士化的进程。社交媒体再现城市空间的过程放大并且强化了商业绅士化,给该街区带来了商业复兴、建成环境美化等积极效应,同时也产生了商业排挤、流离失所、文化区隔等消极效应。
City serves as a medium for communication and,in turn,reshapes the city.Since the 21st century,social media has rapidly spread worldwide,providing users with a platform for self-presentation and channels for expression.This has greatly changed people's lives and exerted a substantial influence on the reconstruction and gentrification of urban social spaces.However,few studies have focused on the underlying mechanisms.To gain a deeper understanding of the role of social media in commercial gentrification,Nantai Alley,a renowned Internet-famous block in Nanjing,was selected as a case study,and Xiaohongshu(Red note),whose main active user group is young women,was chosen to represent social media.This study conducted an in-depth analysis of the occurrence process,formation mechanism,and comprehensive effects of commercial gentrification under social media intervention.The research found that social media is deeply involved in the commercial gentrification process and continuously promotes the gentrification process through media information dissemination.Social media involvement in commercial gentrification is mainly achieved through two types of entities:merchants and consumers.On the one hand,social media provides merchants with replicable Internet celebrity aesthetics and business models and serves as a platform for self-marketing,increasing the probability of occurrence and promoting a more simplified and rapidly evolving trend of gentrification.On the other hand,consumers,engage in trendy check-ins and act as"discourse investors,"accelerating commercial gentrification.Social media's representation of urban space amplifies and reinforces commercial gentrification;the progression and outcomes of gentrification are magnified on social media,occupying its central discursive spaces,whereas the daily lives and consumption practices of local residents are marginalized and rendered invisible in these digital representations.Furthermore,the profit-driven behaviors of certain local residents have laid the groundwork for gentrification,and the government has further consolidated the achievements of gentrification through urban renewal plans.The comprehensive effects triggered by commercial gentrification present significant dual characteristics:it exerts positive effects,such as commercial revitalization and beautification of the built environment,while also generating negative impacts,such as commercial exclusion,displacement,and cultural distinction from the neighborhood.Therefore,in future urban renewal processes,it is imperative for the government to intervene in a timely manner to preserve the community's original public value orientation and sense of place.This study enriches research on gentrification in the digital age by incorporating the factor of social media,and provides references for the renewal and management of urban space in the context of stock development.
作者
陈雨珂
孙洁
朱天可
朱喜钢
Chen Yuke;Sun Jie;Zhu Tianke;Zhu Xigang(School of Architecture and Urban Planning,Nanjing University,Nanjing 210093,China)
出处
《热带地理》
北大核心
2025年第8期1449-1460,共12页
Tropical Geography
基金
国家自然科学青年基金项目(42101219)
国家社会科学重点基金项目(17ASH003)
香港研究局资助项目(PolyU15601221)。
关键词
社交媒体
媒体与传播地理
空间重构
商业绅士化
南京市南台巷
social media
geography of media and communication
spatial reconstruction
commercial gentrification
Naitai Alley,Nanjing
作者简介
陈雨珂(1999-),女,湖南常德人,硕士,主要研究方向为城市社会空间,(E-mail)lightk23@163.com;通信作者:孙洁(1989-),女,安徽合肥人,博士,副研究员,主要研究方向为城市社会空间、商业绅士化,(E-mail)jiesun@nju.edu.cn。
